In case you didn’t know, Universal Pictures would like you
to know Jurassic World Fallen Kingdom has it’s first teaser trailer coming out
on Friday (tomorrow as of writing).
We usually get an exclusive
magazine article / cover story, maybe a teaser poster or image, and in recent
years a short teaser clip of the trailer itself. Avengers Infinity War marketing started last week and followed a very similar pattern.
But I’ve never seen the amount of marketing like that which
Universal Pictures has put in place for Jurassic World Fallen Kingdom this
week.
We’ve had all the basics as I’ve mentioned already, but let
me list everything I’ve seen to market the movie trailer.
- 1x 5 second movie clip of Chris Pratt petting a baby Dinosaur
- 1x 15 second montage of various clips from previous films of the cast screaming “run”
- 2x 15 second movie clips featuring an exploding volcano and waking a T-Rex.
- 1x magazine exclusive article
- Several promotional image
- 1x 15 second teaser clip of the trailer itself
- 1x 2:30 minutes behind the scenes feature
- 1x viral marketing promotion clip featuring Chris Pratt, Bryce Dallas Howard and Zack King.
- Multiple promotional Twitter Hashtags with logo icons #JurassicWorld #FallenKingdom
- Multiple Facebook / Twitter sponsored posts promoting a lot of the above
To be fair, it's been pretty good, especially the "Behind the Scenes" feature and the "Zack King trailer tease". See both for yourself below...
However, I am concerned that if we’re already seeing this much
promotional material, by the time the movie comes out (not until next June) we
will have seen far too much of this movie.
Either way, there’s no doubt, Universal Pictures is going all out on marketing Jurassic World Fallen Kingdom.
UPDATE - 08/12/2017
And here it is! After all that marketing, here's the first movie trailer for Jurassic World Fallen Kingdom.
Either way, there’s no doubt, Universal Pictures is going all out on marketing Jurassic World Fallen Kingdom.
UPDATE - 08/12/2017
And here it is! After all that marketing, here's the first movie trailer for Jurassic World Fallen Kingdom.
Initial impressions...
It looks pretty good, I do get a Jurassic Park The Lost World vibe in terms of the story premise of returning to an abandoned park. I think they're holding quite a lot back as it seems like most of the action of the trailer is all set around one sequence, but that's not a bad thing, I don't want the movie ruined for me.
Looking forward to this!
Written by @RossBishop for MoviePush. Follow Ross on Twitter.
It looks pretty good, I do get a Jurassic Park The Lost World vibe in terms of the story premise of returning to an abandoned park. I think they're holding quite a lot back as it seems like most of the action of the trailer is all set around one sequence, but that's not a bad thing, I don't want the movie ruined for me.
Looking forward to this!
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