The new movie trailer is then being used for a social sharing campaign, whereby you can share "your" version of the trailer with friends via Facebook, Twitter, Google+, Pinterest or Tumblr. It's a pretty cool idea and will be interesting to see if it spreads the word about the trailer more than it would have if just one version was released.
Definitely check it out, my favourite version is the Gollum one.
The film also recently released a new poster featuring Bilbo Baggins, see below...
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