Wednesday, 26 September 2012

Cloud Atlas UK Release 5 Months After US?!

Looking forward to Cloud Atlas?
Live in the UK?

Well guess what, you’re in for a bit of a wait (and by bit, I mean almost half a year).

With all the movie marketing and hype building recently on the internet for Cloud Atlas you’d be fooled into thinking the new film from the visionaries who brought us The Matrix Trilogy was nearing release. Well technically it is. In the US.

Yes, that’s right, the US release is 26 October 2012, whereas the UK release isn’t until next year on 22 February 2013.

I cannot fathom as to why the dates are so far apart, yes I know there’s international markets, national events that need to be avoided and this usually means films get released a few weeks apart between the UK and US. But half a year?! What’s the point of that?

I imagine it’s stuff to do with different distribution partners, but I can’t see how this will benefit the profitability of the film. The film will likely be out on DVD in the US before it’s even released in UK cinemas, so surely piracy will have a negative impact on this?!

I guess what really annoys me is that US movie companies don’t seem to realise that when they promote a film on the internet for the US (or domestically being the term they use) the rest of world sees it too. It still confuses me why they bother with domestic and international trailers, guess what we see both of them!

Seriously, I think we live in an age where global day and date releases are almost a necessity for movie releases. Not to mention the potential benefit it would have on piracy and illegal downloads! Because once this film is released in the US anyone else in the world who wants to see it, will be able to (maybe not legally) within a few days anyway.

What are your thoughts?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

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