Its unclear whether this is purely a viral marketing piece, or whether it’s a clip that will feature in the upcoming film in some way. If it’s purely a marketing tool, it’s a very expensive and slick piece of viral marketing with Guy Pearce delivering an excellent performance, hopefully he’ll feature heavily in the final film.
The link the viral clip pushes at the end www.weylandindustries.com currently only links to a site that at moment only shows this video. But I bet this site will be a rich source of viral marketing on the lead up to the movies release.
In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.