Tuesday, 31 January 2012

Marketing of Movie Marketing

When is there too much movie marketing for marketing a movie?

Well this weekend sees one of the biggest sporting events of the year in the Super Bowl and with that comes loads of advertising for future releases. But this year the movie marketing has been taken a step further, as not only do we get new TV spots for the big summer releases during the game, we now also get teasers promoting the adverts for the movies in advance…

Yes below is a teaser for TV spot of The Avengers

And another for John Carter

Is this a bit too much? Or just another step in building hype for an upcoming release? Usually the teaser trailer hypes the movie, but the movie business has become such a big marketing machine we are now in a situation where we hype the  trailer that is going to market the movie.

What are your thoughts?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

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