Sunday, 21 August 2011

The Inbetweeners Movie Marketing Review

So how do you start an Inbetweeners movies marketing review without mentioning “Get you’re wellies...” Well I’m not going to and just get straight into it.

The marketing for The Inbetweeners Movie must have been quite hard to honestly show what audiences will get in the film. Obviously most of humour in the Inbetweeners is quite crude/adult in nature and therefore can’t be used in the mainstream marketing. The advertising has focused primarily on letting people know there is an Inbetweeners movie was coming out and that the story revolves around the guys going on a summer holiday. To this extent the marketing served its purpose, and it was actually a benefit that the majority of jokes weren’t included in the trailer and this made the movie that much funnier.

I really enjoyed the film, however I felt the opening 10-15minutes weren’t as funny as the rest of the film. This is primarily because the film re-introduces us to the characters and this is sort of wasted time considering that most people will already be familiar with them. However, I realise this is required for the film to standalone if needs be, once the introductions are over the film finds its flow and the jokes keep rolling.

The Inbetweeners Movie really captures the reality of a group of British lads going on holiday, there are no forced set pieces and most of the comedy comes from the banter and situations most people will be able to relate to.

Great fun at the cinema.

Movie Review – 8.5/10
Marketing Review – 7/10

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me..

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