Wednesday, 6 July 2011

Is The Captain America Title Change Worth It

What’s in a name? Quite a lot apparently, as it was announced yesterday that the new Captain America film will have a different title in Russia, Ukraine and South Korea. The original title is Captain America: The First Avenger, though in these countries it will be known simply as The First Avenger.

The title debate for Captain America has been rolling around for a while as it was thought that the pro-American title may not be received well in some regions where there are strong opinions against the country and its foreign policies. This is understandable and it isn’t unheard of for movies to have slightly different names around the world.

The forth Die Hard film had a similar issue, in America it was called Live Free or Die Hard whereas in the rest of the world it was called Die Hard 4.0 (I personally preferred the Live Free title). However, I think in this case the title didn’t really matter as “Live Free” isn’t specifically singled out in the film.

For Captain America I think the title change is a bit pointless especially from a movie marketing perspective. I mean just because you put The First Avenger on the poster, the film is still fundamentally about Captain America, it’s the main characters name, he’s still going to wear a suit and have a shield based on the America flag. So if people have an issue with the character or the theme, they won’t go and see the film in the first place, no matter what name you put on the poster.

Apparently the film was originally going to be called The First Avenger everywhere outside the US, so at least they’ve reduced this to three countries.

Agree or disagree?

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