Saturday, 16 July 2011

Harry Potter And The Deathly Hallows Part 2 Movie Marketing Review

A major event in cinema has finally happened... the last Harry Potter film has been released! Based on how much money its currently made I’m guessing you may have already seen it, but thought I’d add my movie marketing review for Harry Potter and the Deathly Hallows Part 2 just in case.
Harry Potter It All Ends Movie Poster
If you read my blog regularly you’ll know this week I watched all the Harry Potter films back to back. Although this may not be necessary, I think if you haven’t seen the Half-Blood Prince or Deathly Hallows Part 1 recently you’ll definitely struggle with following some of the story elements in Part 2. In fact some minor story points from the first chapter play a major part in this one so it’s well worth having a refresh.

The trailers and marketing has heavily promoted the epic scale of this film, and on that front it definitely delivers as it is easily the most action packed of the Harry Potter films. There is also a huge amount of CGI, most of which is all stellar. The film is epic and even gives the Lord of the Rings battle scenes a run for their money.

I quite liked the fact that because of the big sweeping shots flying over Hogwarts you get a real sense of the geography of the grounds and where the other places are in relation to the main building.

I’ve heard some people complain that not enough of final battle is shown and the film focuses too much on Harry. Personally I think this was the right thing to do, as Harry is the hero and it’s his story. I remember when the final Matrix came out and they focused on other side character rather than Neo (for a similar big battle) and it just didn’t work.

I’m glad they stuck to Harry’s point of view, the only slight problem with this is that some of “main” characters die off screen, so we as an audience find out they’re dead when Harry does. We also don’t get see who killed them and how they died.

My only other issue with the film is that the pacing slows down quite a bit about 3/4 ‘s of the way through for 3 dialogue heavy scenes which are back to back. They could of possibly interspersed these scenes with some more of the battle of Hogwarts, but that’s just me being picky.

Apart from that section the rest of the film is extremely well paced, with action scenes and story being spread evenly. Every character from the previous instalments get there moment to shine and nearly every story line is tied up (apart from how Harry got that mirror shard in the first place!).

I’d say this is the best Harry Potter film and definitely the most mature with all the acting being superb. However a lot of its strength comes from paying off story points from previous films, so I'm not sure how someone seeing this as a one off would rate it. Personally I thought it was great and equal with X-Men: First Class as the two best movies of the summer so far.

Movie Review – 9/10
Marketing Review – 9/10

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

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