Tuesday, 7 June 2011

QR Codes On 127 Hours Blu-Ray

I was browsing the Blu-Ray shelf in my local HMV and saw this...

QR codes on the back of the 127 Hours Blu-Ray box.

When it comes to QR codes I'm a bit undecided whether or not they're just hype or will be useful. They've been around a while and I've never really seen them used to do much more than link to a website or Facebook page.

However what I saw today I thought was pretty neat and actually a really good idea. I think this will definitely be the case for lesser known films and very helpful. You could pick up a DVD or Blu-Ray of a film your not sure about, scan the QR code, watch the trailer there and then make the purchase decision. Instant marketing, seems like the perfect use of QR codes.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

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