Just how much movie marketing is being pushed out really dawned on me today (the day the film is being released) with just how bombarded I was with advertising for the movie in literally 30 minutes. Let me walk you through it...
Firstly, I was walking through town where I saw this poster site with a Green Lantern banner (I’ve seen quite a few of these already and commented on the unmasked Green Lantern in a previous post).
|Green Lantern Bus Stop Banner|
Once I got home and put my computer on and loaded up the internet, my homepage automatically launched and went to MSN, where the whole page was taken over with advertising banners for the Green Lantern.
|Green Lantern MSN Webpage Banner|
|Green Lantern Youtube Webpage Banner|
I will be amazed if any one says they didn’t realise Green Lantern was released today. But on the otherside, even if the majority of the public know when a film is going to be released, it doesn't necessarily mean they want to go and see it. So if the Green Lantern flops, this is going to be a very high profile flop.
Now I’m not going to say this marketing effected me in anyway as I’d already made my mind up to go and see Green Lantern tonight. Honest.
Green Lantern Movie Marketing Review coming soon.
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