Following on from the
127 Hours Blu-Ray using QR codes, I’ve just seen the new
Akira Blu-Ray is also using them.
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| Akira Blu-Ray QR Code |
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| Akira Blu-Ray Back Cover |
Again it’s using them for the same thing, scanning the code with your smartphone will direct you to a trailer for the film. I still think this is great idea (especially for films you may not have seen advertised), to get instant access to a movie trailer is a great piece of marketing and an ideal selling tool.
In addition to writing original content for
MoviePush, I link to a lot of articles all over the web through my twitter @
rossbishop mainly focused on
movie marketing. If you’re interested and like to keep up to date, please follow me.
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