Monday, 30 May 2011

New X-Men Posters Using NFC Technology

The future is now.

Some of the X-Men: First Class movie posters will use near-field communcations technology to give mobile users exclusive video content. Apparently they’ll direct people to the official Facebook page or its movie trailer via NFC-enabled phones.

Sounds like the next evolution of how QR codes were/are being used, but this will hopefully work even better. I haven't been able to see or try it myself as the posters are only at specific sites in London (130,000 sites are enabled to use the NFC technology, though I don't think X-Men is using them all!).

As far as I know this is the first time the technology has been used in the UK to advertise a movie. Even if they are just using it to link to the movie's trailer, it's still pretty cool wouldn't you say?

However I'd love to see the next evolution of using the NFC capabilities, possibly to make a location-based game or something to allow movie lovers to interact with the advertising campaign.

What about you? Have you got any good ideas of how the technology could be used?

You can read more details about the X-Men: First Class NFC posters over at New Media Age if you click here.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

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