Thursday, 26 May 2011

The Hangover Part 2 Movie Marketing Review

So here’s my The Hangover: Part 2 movie marketing review, a quick reminder of what that is. It's not quite a traditional review of a film, this is an opinion of whether the marketing successfully (and honestly) conveyed what audiences could expect from the film. In other word, did the film deliver on its “marketing promise”.

Firstly, I wouldn’t say this really justifies being called Part 2, it’s more like The Hangover “times” 2. It’s the same story with the same beats, though the comedy and environments are a bit more hardcore. It’s exactly the same thing that happened with Home Alone, they had a great one-off concept for a film that was hugely successful so a sequel was inevitable (though dialled up to 11).
The Hangover Part 2 Movie Poster
It’s still good fun though and after they get into the flow of things it’s really funny, but as I said the structure of the film is identical to the first. Every story point from Part 1 is here, starting with a phone call saying they’ve messed up, to jumping back a week earlier to set-up the story, having drinks, waking up with no memory, etc, etc, and this follows until the end where someone realises they have photos of the night so we can see what happened during the end credits.

If you’re expecting anything more, you shouldn’t be, as none of the marketing has led us to believe we’d be getting anything other than the same concept just in a different city. If you can accept that, I think you’ll really enjoy it. Just like Pirates 4, I don’t think the bad reviews this is getting are justified, just because it’s not original doesn’t make it a bad film.

Usually, the problem with marketing a comedy is that movie studios put all the best jokes in the trailer. I wouldn’t say that was the case with The Hangover: Part 2 (as there were plenty of jokes not included and they were probably too x-rated for a trailer anyway) but I still would have preferred not to have seen a trailer prior to this as some of the jokes were spoiled.

Movie Review – 7.5/10
Marketing Review – 7/10

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

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