Friday, 20 May 2011

First Image Of Tom Hardy As Bane From The Dark Knight Rises

Looks like we'll be seeing some very interesting viral marketing for The Dark Knight Rises (similar to what happened with The Dark Knight). As today saw the launch of the official website for the movie and a new picture...

The first visitors to the site came to a blank black page with an audio file of chanting streaming over the top. Then a poster on the Superhero Hype message board deciphered the sound spectrum of the audio file and found a hidden Twitter hashtag. #thefirerises

This is where it gets really interesting, as more and more tweeter's posted the hashtag a mosaic picture was slowly revealed on the official website (using twitter and facebook images)... Until eventually we saw the first full photo of Tom Hardy as Bane!!

Tom Hardy as Bane in The Dark Knight Rises
Looking dark, sinister and very cool. I really like the look and feel, although it looks like we won't see a full mask as he wears in the comic books.

With over a year to go until The Dark Knight Rises is releases I think we'll be in for a lot of this creative marketing to build hype for the film.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

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