The first visitors to the site came to a blank black page with an audio file of chanting streaming over the top. Then a poster on the Superhero Hype message board deciphered the sound spectrum of the audio file and found a hidden Twitter hashtag. #thefirerises
This is where it gets really interesting, as more and more tweeter's posted the hashtag a mosaic picture was slowly revealed on the official website (using twitter and facebook images)... Until eventually we saw the first full photo of Tom Hardy as Bane!!
|Tom Hardy as Bane in The Dark Knight Rises|
With over a year to go until The Dark Knight Rises is releases I think we'll be in for a lot of this creative marketing to build hype for the film.
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