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Thought it was quite interesting to see on a mainstream public website, as the phrase “Where Consumers Plan The Weekend” seems much more like a sell-in line to sale the app to movie studios rather than encourage customers to download it.
I do like the line though as it really emphasises the “business” of “movie business”...
In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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