Monday, 4 April 2011

Sucker Punch Movie Marketing Review

Let’s get this out of the way right at the start, the story for Sucker Punch is pretty basic and it’s told in an unconventional way that doesn’t make a lot of sense. So after the first half hour you’ll either hate it or decide to turn off your brain and enjoy the pretty pictures. I chose the second, and had a really good time with the film.

It seems like Zack Snyder (the writer and director) thought up some awesome sci-fi/fantasy/action sequences and needed a concept that allowed him (or gave him an excuse) to get them on screen. Sucker Punch is that excuse.

The movie takes place in three levels of reality/imagination, these are - the “real” world, an interpretation of that world and then pure imagination. The trailers and posters chose to focus almost exclusively on the third “imagined” world, which makes sense considering this is where all the money has obviously been spent and where all the best visuals are contained.

If you like what you see in the trailer and can accept the fact the majority of it is all happening in someone’s imagination with little (to no) narrative explanation then you’ll probably have a lot of fun with Sucker Punch.

The trailer and posters didn’t really promise much more than epic special effects and scantily-clad girls and that’s what you get in the film.

I understand why many people won’t like Sucker Punch, so this is a head up to say if you go in for the spectacle and don’t overly think about the story, then you’ll have fun with it. I know I did.

Movie Score - 7.5/10
Marketing Score - 8/10

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