Saturday, 16 April 2011

Scream 4 Movie Marketing Review (No Spoilers)

It's hard to write a review for Scream 4, as personally I think you shouldn't read anything about it before you see it.

The main fun of watching a Scream film is trying to guess who the killer is, their motives and whose going to survive, but also not knowing any of the scenes or set-ups. I've read a few reviews since I've seen it and although none of them specifically gave away spoilers, they all discuss elements of the story that I'm glad I didn't know going in.

So what can I say other than I really enjoyed it? Well, it was a thrill-ride from start to finish, had great dialogue that made it quite funny and I think Wes Craven has made a Scream film that is very relevant for the age we live in. Overall a good and fun night at the cinema.

Again its hard to talk about the marketing, as I think you should know as little as possible going in so shouldn't watch anything promoting the film. Though the trailers don't really give anything away and I absolutely love the below poster.

So really all the marketing needed to do was inform audiences that a new Scream film was coming out and when, on that front I guess it succeeded.

I might write another post later in the week to discuss my thoughts on some of the key themes, but for now you shouldn't read anymore and just see it before someone ruins the surprises for you!

Movie Review - 8.5/10
Marketing Review - 7/10

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

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