Thursday, 14 April 2011

Pixar's Brave To Boost Scottish Tourism?

Oh the power of movie marketing, just read this article about the Scottish Tourism Board (Visit Scotland) expecting an increase in tourists visiting the country due to the 2012 Pixar film Brave taking place there.

Is this slightly wishful thinking? I'm sure there will be a renewed focus on the country, but let's remember the Scotland we see in Brave will be computer-generated and likely to be highly stylised. So it's not like audiences will see places they could actually visit.

When Ratatouille came out I can't remember an increase in tourism in Paris. But I guess will have to wait and see...

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

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