Friday, 22 April 2011

Interactive Super 8 Trailer In Portal 2

We hear the term interactive movie trailer quite a bit these days, most of them however generally involve a standard trailer that plays while annotations pop up detailing facts and trivia.

This is all about to change now with the release of Portal 2 and (in my opinion) the first truly interactive trailer for a movie, in this case Super 8.

For those of you who have seen the teaser you’ll know it involves a train wreck with some creature escaping at the end. In this interactive trailer, the developers have used the Portal 2 game engine to play through that same scene.

Kotaku have posted a walk-through of the trailer, see below.

Pretty cool don’t you think, could definitely see this or something similar being used for future releases. But the really genius bit is that not only are they pushing Super 8, everyone is talking about Portal 2 so both are benefiting from some very clever cross-over marketing.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

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