Wednesday, 6 April 2011

Cars 2 Viral Marketing and New Movie Clip

You may have already seen this, but I thought it was definitely worth a quick post (being marketing, viral and movie related!).

Pixar have released a viral for Cars 2 (similar to what they did for Toy Story 3 with the 80’s style Lotso toy commercial), but this time it’s a low-quality advert for a CA Car Dealership, see below...

You may have noticed a hidden web address appear during the advert and this will lead you to a new and explosive clip from Cars 2. I’ll let you find that yourself, but after watching the clip I’m getting the feeling Cars 2 may be a step up on the original (my least favourite Pixar film), really like the spy route the film is following.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

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