Saturday, 2 April 2011

4 Minutes of Green Lantern Footage Starts the Movie Push

In the last 24hours the Green Lantern movie marketing has gone into full swing; this morning saw the release of a new poster...
Green Lantern Movie Poster
Then this evening a 4 minute abridged version of footage recently shown at WonderCon was also released.

Both depict a much darker and dramatic superhero movie than the fairly light-hearted (and not well received) first trailer that was released at the end of last year. Obviously the marketers are compensating for the comdey from that by making this a lot more epic and thrilling.

Many movies showed footage at WonderCon and CinemaCon, but it seems to be the Green Lantern that’s dominating the headlines. I guess this is to be expected as this is the first push of marketing we’ve seen from the movie this year, all the other films have released second or third trailers and clips already.

It’s good to see the Green Lantern getting publicity as with all the hype for Captain America, Thor and X-Men: First Class, it was in danger of getting left behind.

Usually the preview reels that get shown at this type of event don’t get put online, but I’m not too surprised that this footage has been. As already discussed Warner Bros. needed to start shouting about this movie soon and if they hadn’t released it I’m sure some poor quality video camera version would have ended up on the web anyway (not the best way for people to see your film promotion).

I wasn’t overly hyped about the movie from the first trailer, but this poster and footage have re-ignited my enthusiasm for the film.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

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