It was tweeted from @super8movie and was instantly available for followers to view or share with their friends. You can see the trailer below.
I think this is a great move from Paramount as with everything marketing related these days, the emphasis is on social and sharing. I know YouTube allows the ability to share but it takes several steps, posting to twitter allows for “1-click” sharing. Simple and no fuss and the trailer is instantly re-tweeted to millions of people (accumulatively). In less than 24 hours the trailer has been viewed almost 3 million times!
I think we'll see a lot studios following suit and initially posting their new trailers through Twitter/Facebook. Only last month the first X-Men: First Class trailer was released through Facebook to encourage “likes” of it’s fan page.
|Super8 Movie Poster|
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