Saturday, 12 March 2011

Twitter Super 8 Trailer

The first full-length trailer for Super 8 has been released, but rather than uploading the trailer to YouTube (or through Apple, Yahoo, etc) Paramount chose to push the trailer through Twitter utilising TwitVid.

It was tweeted from @super8movie and was instantly available for followers to view or share with their friends. You can see the trailer below.

I think this is a great move from Paramount as with everything marketing related these days, the emphasis is on social and sharing. I know YouTube allows the ability to share but it takes several steps, posting to twitter allows for “1-click” sharing. Simple and no fuss and the trailer is instantly re-tweeted to millions of people (accumulatively). In less than 24 hours the trailer has been viewed almost 3 million times!

I think we'll see a lot studios following suit and initially posting their new trailers through Twitter/Facebook. Only last month  the first X-Men: First Class trailer was released through Facebook to encourage “likes” of it’s fan page.
Super8 Movie Poster
The Super8 trailer is reminiscent of old-school Speilberg and very much reminds me of the feel you got from E.T. So what do you guys think of the trailer?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.


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