Friday, 18 March 2011

Limitless Viral Movie Marketing

You may have already seen this (1.4 million people have since Sunday) but it’s a great viral marketing video for one of this week’s new movie releases...

Did you guess which one?

It was created by Thinkmodo, a firm that specialises in viral marketing, and I think you’ll agree is very subtle in its promotion of the new Relativity Media/Rogue Pictures film Limitless. Showing possibly no more than 5 seconds of the trailer towards the end...

Were Thinkmodo successful and is viral marketing worth it, I mean it’s extremely risky, as you’re relying purely on social media and people wanting to share the video. Then even if people do share it, the product/film/service it’s actually promoting is usually not obvious, so the millions viewing it may not even acknowledge the marketing (in this case some tech sites linked to video thinking it was real!).

So what do you think? Is it worth it? For every one that makes it big there’s another hundred we’ll probably never hear of...

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.


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