Thursday, 24 March 2011

Captain America - Previews For A Trailer?

The first full-length trailer for Captain America: The First Avenger was finally released today, which looks pretty awesome, see for yourself below: -

The thing that really got me about this though, was the fact that before the trailer was even released, they released 3 or 4 preview clips for the trailer itself. Is this really the age we live in where Movie Studios now advertise and promote their adverts and promotions?

I’d be lying if I said it didn’t work though, it built anticipation and excitement (which at the end of the day a great promotion should do) and got Captain America trending on twitter within minutes of being released.

Loving the Benjamin Button style special effects they’re using for Chris Evans as well!

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.


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