Monday, 14 March 2011

Battle: Los Angeles Movie Marketing Review

So here’s the second of the MoviePush movie marketing reviews. Not quite a traditional review of a film, this is an opinion of whether the marketing successfully (and honestly) conveyed what audiences could expect from the film. In other word, did the film deliver on its “marketing promise”.

First of all, Battle: Los Angeles is one hell of a film; imagine Black Hawk Down with aliens, on steroids. It’s pretty relentless and full-on, and although there are several key action sequences the movie never really let’s up with little skirmishes scattered throughout and in between them.

As I said in my post last week, I was a little worried that Battle:LA wasn’t going to deliver and the initial bad reviews didn’t help. However, after seeing it for myself I can honestly say it isn’t deserving of such criticism!

Personally, I can’t see how anyone could say it was a bad film. I understand that it won’t be everyone’s cup of tea, the relentless/over-powering action is constant and there’s one scene which is pretty corny (but I think that was more because of the music rather than the acting). But it’s a good film, with great action, good acting, amazing special effects and a quick pace so it never gets boring.

Marketing wise I think it also delivered. Anyone going into this film expecting anything but a war film with aliens obviously didn’t watch any of the trailers, see below...

The only thing that was potentially a bit misleading was the key part in the trailer where all the sound drops and the slow music plays over. I thought this was pretty unique and therefore was expecting some unique sequences in the film, which there aren’t any really. As great as Battle:LA is, it is basically a combination of several other genres mixed together.

The other part of the marketing that stands out in my mind were the first set of posters that were released about past visits from aliens during key periods in the past. This is never referenced in the film, so was obviously purely created for the marketing campaign. I quite like this, using the posters as a mechanism to set up a bit of the back story.

As you’ve probably guessed I really enjoyed Battle: LA and recommend you see it.

Movie Review 8.5/10
Marketing Review 8/10

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

1 comment:

  1. Agree - Black Hawk Down meets Independence Day - epic.