Friday, 25 February 2011

Toy Story 3 Oscar Marketing Campaign

Movie marketing usually has one primary focus and that’s delivering a solid first weekend box-office. However when it comes to Oscar season, studios will develop new marketing (usually referred to as a “For Your Consideration” campaign) to highlight them as contenders for various Oscar nominations.

With the Oscars approaching this weekend, I thought it would be great to show some of my favourite treatments/posters that went in to pushing Toy Story 3. They are all based on key quotes/scenes from previous Oscar “Best Picture” winning movies and applying them to the characters and story of Toy Story 3. My favourites are below...

The full set can be found at here which ones are your favourite?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.


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