Monday, 21 February 2011

Thor Trailer Kills The Hype?

Last Friday saw the release of the 2nd full-length Thor trailer, and what a letdown (I’m pretty sure I’m not the only one who was severely disappointed by it). I had been pretty hyped for Thor based on the first trailer and the Super bowl TV spot (more so than say Green Lantern or Captain America), but after this, not so much. Definately not the best example of movie marketing. See the Thor 2nd trailer embedded below...

The main problem for me is that the new trailer overly focuses on the Earth aspect of the story and makes it look like a very generic Hollywood film. I haven’t read the script so don’t know how the story plays out, but this gives a very strong indication that we will only see the “real” Thor (and by real I mean in full costume with full powers) at the start and end of the film.

I know there are financial reasons for this and most studios have to take this route because they can’t afford to do a full two hours (of screen time) with superheroes in full action. But we’ve seen this a hundred times before, so let me guess the basic story outline - intro to Superhero and home planet(?), hero gets banished (by being falsely accused of something) and loses his powers, comes to earth and gets befriended, spend the middle hour of the film establishing relationships and then the climax of the film involves the villains grand scheme coming to light and superhero getting costume and powers back for a big action sequence to confront him, the end.

All very boring and un-original. Thank you Hollywood.

I get why Studios sometimes have to do this (if it’s financial), but if it’s because they don’t fully understand the character and therefore have to have an earth based story with a “humanised” character for half the film, my excitement is well and truly gone.

I really hope I’m wrong and the trailer is primarily made up of say a 20minute section of the film, but if I was marketing this movie there’s no way I would have chosen to focus on this aspect.

And don’t even get me started on the Facebook reference, way to make a timeless film... It looks as bad as when we had a group of Transformers talking about eBay!

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.


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