|Rango Movie Poster|
|Battle: LA Movie Poster|
|Limitless Movie Poster|
|The Eagle Movie Poster|
|Sucker Punch Movie Poster|
My point is that within 4 weeks throughout March we will see a selection of movies that only a few years ago could have been most studios tent pole releases for the whole year and now we’re getting them in Spring! Trust me I could keep going every weekend for the rest of the summer and there is a relatively big move being released! You see the above releases already takes us up to April – and in April we start getting Scream 4, Thor & Fast Five. This is all before May!
Is this good? I mean from a customer’s point of view there is a huge selection of the movie to check out, but from the studios point of view there’s a hell of a lot of competition and there’s only so much wallet share to go around, so we’re either going to end up with a lot a of movies performing mediocre or we'll see some big box-office flops. Is there enough space for all these films so close together and in a period when most people aren't use to going to the cinema every weekend for the new big release.
Personally I can’t wait and I’m going to try and see as many of these films as possible, but it’s going to be a mission for mainstream audience (who don’t hunt this stuff out like me) to cut through all the noise these films advertising campaign are going to make whilst drowning each other out.
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