I found two great articles on movie marketing last night, they’re both about six months old but are really quite interesting.
The first looks at “modern movie marketing campaigns that didn’t know when to stop” and showcases movies with great teaser trailers that were than ruined by their final theatrical trailer giving away to much or completely ruining the tease. Read it at the below link: -
Modern Movie Marketing Campaigns That Didn't Know When To Stop
The second asks “How much does movie marketing matter?” and includes lots of facts and figures from various movies and their advertising spends, again very insightful information. You can find it at the below link: -
How Much Does Movie Marketing Matter?
Hope you enjoy reading them.