There’s a great website called “How Stuff Works” which contains huge amounts of information on how lots of different things work (I’m sure most people are already aware of the site) and is a great place to go if you’ve ever wondered how a certain process works.
Anyway they have a great section specifically on How Movie Marketing Works and anyone interested in this (I assume you are if you’re reading this post) should give it a read. The information is quite old as it references 2007 figures, but the basic principles are sound and if you have a spare 10 minutes to give it a scan I highly recommend it. Click on the link below.
How Movie Marketing Works
In addition to writing original articles for MoviePush, I link to a lot of content all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.