Sunday, 20 February 2011

27 Movie Sequels, Means Lots Of Movie Marketing In 2011

I’ve just read two really interesting articles; both focus on the same subject but approach it from slightly different angles. The first on Box Office Mojo discusses the fact that “27 Movie Sequels will be released in 2011” and the second from GQ looks at how “Movies (as an art form) are dying” again using the over-whelming amount of sequels as a contributing factor and how marketing also plays a big part. You can read both the articles at the below links: -

Box Office Mojo: 27 Sequels in 2011

GQ: The Day The Movies Died

This really got me thinking and excited, not because we’re getting less and less original movies (which as a lover of film is a big problem), but with all these big budget sequels will come huge marketing campaigns to push them, which from my point of view (and the MoviePush blog) is great news!

I do however think that the two above articles missed the fact that in addition to all these sequels we are also getting a lot of big budget original content this year with the likes of Battle: Los Angeles, Sucker Punch and even the three big superhero movies (Thor, Captain America and the Green Lantern), which I admit are based on existing properties but aren’t big franchise sequel.

So even though we may be getting a lot of sequels/prequels/re-boots in 2011 (and 2012 we'll potentially see even more) there is going to be a hell of a lot of marketing out there to support them. This in itself will create a lot of noise in the market place, but hopefully we’ll see some really unique marketing so the studios can make their “un-original” movies stand out and that is what I'm looking forward to as much as the movies themselves!

In addition to writing original articles for MoviePush, I link to a lot of content all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

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