Sunday, 11 July 2010

New Social Network "Facebook Chat" Trailer

The Social Network (originally “The Facebook Movie”) gets a new teaser trailer. Following the tradition of the first teaser, it contains no actual footage from the film but uses the Facebook chat/status update mechanic as its inspiration.

The trailer takes a unique approach to advertising a film, by relying heavily on dialogue and the status update. Is this a risky move? Hardly. With Facebook having over 500million users, the use of such visual communication is going to be extremely familiar to the majority of consumers who will see this.

The film directed by David Fincher (Fight Club, Benjamin Button) will follow the controversial creation of Facebook at Harvard Univesity in 2003. See the trailer below...

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