Pacific Rim is the first truly worthwhile movie to be screened in 3D since Avatar. That statement is actually even more impressive when you consider that Pacific Rim was converted to 3D and was not natively shot in the format. Watching the film I couldn't believe Guillermo Del Toro hadn't planned this movie in 3D from the start, every frame of the film is composed masterfully.
The three core actions scenes are spectacular, and even some of the fights we only glimpse via news footage are equally impressive. This is big-budget sci-fi fantasy action on a scale like we've never seen before.
I'd read some pre-reviews of the film that said the films story and characterisation is average and a bit cliche. Although I agree to an extent with some of these comments, you've got to think they're missing the point. This movies concept is built around giant monsters fighting giant robots. The story is there purely to facilitate that happening, if I'd paid to see this movie and it spent half the time with two people sat in a field contemplating life I'd have wanted my money back. Pacific Rim delivers exactly what it promised it would and it blew me away. That's not to undersell the story, I thought it was great but I can understand the criticism.
Warner Bros have taken a huge risk with this movie, it cost easily $200 million to produce and could potentially only appeal to a small niche of people. I loved it beyond believe, but I think it'd be hard to convince my girlfriend to see a movie about giant robots fighting giant monsters. I truly hope it makes lots of money and it deserves too, even if its from toys and merchandise rather than tickets sales. Time will tell...
Personally, I can't believe we're lucky enough to be in a time where a movie like this exists. This is Japanese anime come to live. This is every 8 year old boys dream. This is a true summer blockbuster. It's an event movie to be seen in 3D on the biggest screen you can find.
In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.