Wednesday, 26 September 2012

Cloud Atlas UK Release 5 Months After US?!

Looking forward to Cloud Atlas?
Live in the UK?

Well guess what, you’re in for a bit of a wait (and by bit, I mean almost half a year).

With all the movie marketing and hype building recently on the internet for Cloud Atlas you’d be fooled into thinking the new film from the visionaries who brought us The Matrix Trilogy was nearing release. Well technically it is. In the US.

Yes, that’s right, the US release is 26 October 2012, whereas the UK release isn’t until next year on 22 February 2013.

I cannot fathom as to why the dates are so far apart, yes I know there’s international markets, national events that need to be avoided and this usually means films get released a few weeks apart between the UK and US. But half a year?! What’s the point of that?

I imagine it’s stuff to do with different distribution partners, but I can’t see how this will benefit the profitability of the film. The film will likely be out on DVD in the US before it’s even released in UK cinemas, so surely piracy will have a negative impact on this?!

I guess what really annoys me is that US movie companies don’t seem to realise that when they promote a film on the internet for the US (or domestically being the term they use) the rest of world sees it too. It still confuses me why they bother with domestic and international trailers, guess what we see both of them!

Seriously, I think we live in an age where global day and date releases are almost a necessity for movie releases. Not to mention the potential benefit it would have on piracy and illegal downloads! Because once this film is released in the US anyone else in the world who wants to see it, will be able to (maybe not legally) within a few days anyway.

What are your thoughts?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Tuesday, 25 September 2012

Bond Documentary Everything or Nothing Poster

The official James Bond 007 Facebook page has just released the poster for the upcoming "Everything Or Nothing: The Untold Story Of 007" feature documentary (premiering on Oct 1st and released on Oct 5th in the UK in participating Odeon cinemas).


The documentary has been released to tie in with Bond 50 and the launch of the James Bond Blu-ray collection. I'm a huge fan of James Bond so I'm hoping the Odeon cinema nearest me is showing the film!

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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My Thoughts on Looper

I was lucky enough to catch an early pre-screening of Looper last night, and I'm glad I did! It’s a clever film with a great cast, interesting concept and smart ideas.

To discuss Looper’s story would do the film an injustice, if you’ve seen the trailer you know the basic concept of the film, but the movie marketing hasn't really given away the plot. You’ll understand what I mean once you’ve seen it, and I fully recommend that you do.

What I particularly enjoyed was the way the film tells a complete story and left no story threads untied, yet at the same time there’s a lot of points that are left for the viewer to interpret and piece together themselves. This is a hard thing to do successfully, usually when a film leaves plot points up to the viewers interpretation, the film feels unfinished and not thought through (Prometheus comes to mind), yet to give a story multiple layers and feel complete is a very special thing.

Joseph Gordon Levitt, Bruce Willis and the supporting cast give great performances, with Willis being on the best form I’ve seen in a long time! There’s one particularly good and chilling performance, but to even mention who it is will ruin half the film.

My only slight criticism would be that the pacing slows down about two thirds of the way through, this is necessary for the story and characters but feels slow compared to the rest of the film.

Although Looper is very much it’s own film, you can see influences from other sci-fi classics, including Blade Runner, Terminator 2 and even Akira though-out.

Overall a very entertaining and thought provoking film (a rarity in cinema these days). Definitely check it out.

9/10

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Monday, 24 September 2012

New The Wolverine Image Is Super Photoshop!

The first official movie marketing for The Wolverine has been released, but I’m not sure what I really think of this promotional image…

Yeah, I suppose it’s technically cool with it’s moody colour theme, Wolverine’s comic book pose, etc, but the fact it’s been photo-shopped within an inch of its life and Hugh Jackman looks so “perfectly” ripped to the point that he doesn’t quite look real is throwing me a bit. It seems a bit too over-produced and glossy if you know what I mean?

Anyway see the image and judge for yourself below...


The original Wolverine movie was pretty terrible so I’m not overly excited for a sequel, but with the photo-shop issues aside this is kinda cool. But hey, I’m not going to a judge a movie based on one piece of movie marketing.

What do you think?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Sunday, 23 September 2012

The Hobbit Trailer Gets Five Versions

The movie marketing for The Hobbit is doing something very interesting with the recently released movie trailer. On the films official website you can actually choose 1 of 5 alternate endings for the trailer, which puts a different scene after the title shows.

The new movie trailer is then being used for a social sharing campaign, whereby you can share "your" version of the trailer with friends via Facebook, Twitter, Google+, Pinterest or Tumblr. It's a pretty cool idea and will be interesting to see if it spreads the word about the trailer more than it would have if just one version was released.

Definitely check it out, my favourite version is the Gollum one.

The film also recently released a new poster featuring Bilbo Baggins, see below...


In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Extremely Rare Dark Knight Promotional Images

A set of extremely rare promotional images for The Dark Knight have leaked online. They feature the late Heath Ledger as the Joker and Christian Bale as Batman.

They are very high quality and show clear shots of the bat suit and joker's outfit. I've copied a selection below but you can find the full 64 images here. You may also notice that some of these photos were the basis of the films final movie marketing campaign.

















In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Tuesday, 18 September 2012

Disney Edit UK Avengers Blu-Ray

Looks like Disney have screwed UK DVD and Blu-ray owners even more, with their recently released version of Marvels The Avengers.

Firstly they decided to remove half of the special features included on most international versions of the disc and now it looks like they’re messing with the film itself by editing key scenes?!

Below is a screenshot comparison of a scene from the UK version and the international version. Spot the difference anyone?


I’m not really sure what the reason for this is or the benefit of editing it? It’s not for the age rating as it has remained the same as the theatrical release which I’m pretty sure included the shot of the blade.

Disney must have a real issue with the UK Blu-ray market...

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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