Monday, 25 June 2012

The Amazing Spider-Man Abridged Into 25 Minutes

This pretty much proves my point that there has been far too much movie marketing released for The Amazing Spider-Man. As a fan (The SleepySkunk) has edited all of the footage released so far into a 25 minute super preview, which pretty much gives you an abridged version of the entire movie beat for beat.

Unfortunately I can't post the video as it keeps getting pulled by Sony Pictures. I'm not sure why though, as it's made up of officially released footage and Sony only have themselves to blame for releasing so much footage in the first place.


If you search the web you should be able to find it, and as I've writing this Screenrant still have it hosted here.

If you watch it, let me know what you think in the comments below.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Sunday, 24 June 2012

Keanu Reeves Kung Fu Proof of Concept (Bot & Dolly)

It looks like Keanu Reeves is going to be taking the filming of Kung Fu to the next level with his directorial debut Man of Tai Chi. I just stumbled across the below video, which looks very exciting...



The proof of concept video shows a fight scene and how Reeves will be utilizing the Bot & Dolly's Iris (a pretty advanced looking, robotically and computer controlled camera system) to take viewers up and close to the fighting.

Count me very impressed and I'll be keeping an eye on this new movie (and camera system) in the coming months.

What do you think what do you think?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Cool The Dark Knight Rises Billboard

Movie marketing for The Dark Knight Rises has really kicked it up a gear in the last month or so. I wrote previously how I was underwhelmed with amount and type of marketing that had been used for the film. But it appears since The Avengers has gone, the guys at Warner Bros have finally gone all out with new and inventive advertising for the film.

The newest piece of which is this unique billboard that have been set-up to advertise the film...


If you can't see it clearly, the billboard basically has the bat symbol ripped out of it, so you can see straight through. It's a very cool and interesting idea.

I imagine this is probably a one-off, but have you seen any similar ones?

Picture originally hosted on slashfilm.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Tuesday, 19 June 2012

New The Dark Knight Rises Trailer Nokia Exclusive

Movie marketing for The Dark Knight Rises is well and truly underway.

Now Nokia and Warner Bros have teamed up to give us a brand new trailer, exclusively available for viewing on the Nokia YouTube channel. You can see the embed below: -

 

Honestly I think this is easily the best trailer they’ve released for the film yet. It builds hype, is exciting, full of action and still doesn’t really give any of the story away. This is what they should of released in May as the final official trailer and played in front of The Avengers. The video is currently an exclusive to Nokia, but I think Warner Bros would be stupid not to release this in cinemas!

Nokia has released this as a way to push their new Limited Edition Lumia 900 phone (which I’m sure will be featured in the film). If you go to the official Nokia page, an advert takes over the screen that promotes the phone more than the film, see screen grab below: -
The Dark Knight Rises Nokia Advert
Personally, it may not sale more phones, but its sure building the anticipation even more the the film's release!

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Monday, 18 June 2012

Create A Dark Knight Rises TV Spot

The Dark Knight Rises movie marketing is getting fully underway, and now it's your turn to contribute to the films advertising.

Warner Bros. and Chrysler are holding a contest where anyone can create their own tv spot for the upcoming film. All you have to do is log on to the website Imported from Gotham City, where you can download all the assets (split into film clips, audio and titles) and then re-edit them into a new 25-second TV spot.

The films director Christopher Nolan will choose the winner, who will win a trip to New York to attend the red carpet premiere and potentially have their tv spot air on TV (or i'm sure it'll be released on the internet).

This is a great bit of movie marketing, because although there can only be one winner, I'm sure there will be a huge volume of people creating (and sharing) their versions of the tv spot online. So Warner Bros will basically have a load of free advertising posted and spread for them in addition to the large amounts they're currently producing themselves.

Great viral marketing idea?

Maybe it was this great "fan made" poster that inspired them?


In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Tuesday, 12 June 2012

Is the Golden Age of Pixar Over?


I may be jumping the gun slightly on this, but the initial reviews for the new Disney Pixar movie Brave are out, and whilst they’re decent they definitely aren’t stellar. This is a bit unusual for a Pixar film as for the past 17 years Pixar films have generally opened to extremely positive praise until recently…


Firstly - If you’re confused by what I mean by golden age, Disney had a similar period when it first started making animated films in the 1940s and 1950s where every effort was consistently an instant classic – this would include Snow White, Pinocchio, Dumbo, Bambi, etc. Then it all died down for a few decades (there was the odd classic in between but not a group of films that were released back-to-back) until Disney entered it’s silver age in the late 80s / early 90s when they released The Little Mermaid, Beauty and the Beast, Aladdin and The Lion King pretty much back to back.

You could argue that Pixar’s golden age ran even longer than Disney's with ten films from 1995 with Toy Story and everything released in-between up to Toy Story 3 in 2010, at particularly high levels with Ratatouille, Wall-E and Up.

But last year Cars 2 saw Pixar’s first real speed bump in it’s journey of releasing instant classics, and now it would appear Brave is following suit. I haven’t seen it yet, but based on the people who have its ok but not great, which definitely isn’t living up to the excellent standards set by Pixar’s past.

I didn’t rate Cars 2, I haven’t been overly excited for Brave which looks like a typical Disney film (as me and my mate refer to it the trailers make it look like a “Scottish Mulan”) and next year’s release Monsters University seems like an unnecessary prequel.

It’s a real shame as Pixar was the top of it’s class when it came to digital animation, and I thought of myself a real brand ambassador for the company, completely dismissing anything their competitor Dreamworks was doing. But in the last few years Dreamworks output has improved dramatically and disregarding the odd sequel, the original movies have been getting better and better. And dare I say it very much like the films Pixar should be making – have you seen the trailer for Rise of the Guardians? How original and inventive is that? And in the same year Pixar are releasing a coming of age princess story? I rest my case.

I can’t help but feel the Disney purchase in 2006 has influenced and caused much of this. You can argue that well since 2006 Pixar released Ratatouille (2007), Wall-E (2008) and Up (2009), but Pixar films generally take 4 years to make so these were all in production prior to the purchase. The first film that would have been put in to production after the purchase would have been Toy Story 3 (luckily it turned out good but from a money making stand point it was the obvious choice), then Cars 2 (a movie no one really wanted but a franchise that sells a lot of merchandise), Brave (a princess film?) and then Monsters 2 (Pixar are now in the prequel business?).

Maybe I’m being overly cynical, and maybe it’s just Pixar setting the bar so high that one day they wouldn’t reach it. I guess I'm writing this more out of disappointment than any bad intentions.

My glimmer of hope comes in the fact that after Monsters 2, it sounds like Pixar have some great and unique movies in the works again with a  story set in the human mind, a film about death and there first dinosaur film (jury is still out on that one one).

What do you think?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

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Saturday, 9 June 2012

First Judge Dredd Movie Poster

The movie marketing for Dredd seems to be starting a bit late, with the film being released in 3 months we've only just got our first piece of advertising. The official movie poster was exclusively released on JoBlo today. See below:-


I think it works well as a teaser poster, though probably should have been released a few months ago (and where's a trailer?).

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Friday, 8 June 2012

Marketing The Amazing Spider-Man Shows Too Much

Has there been too much movie marketing for the Amazing Spider-Man? Let me explain my thoughts…
The Amazing Spider-Man
I watched a new featurette for the Amazing Spider-Man today and it started me thinking about the above question. By too much movie marketing, I don’t mean the actual volume of marketing itself, as with every big budget movie the amount and frequency of advertising increases on the build up to release date. What I really mean is the content of this marketing…

The new featurette is probably the best place to start with this point, it’s a feature on the Lizard and not only does it include several very clear shots of the Lizard it also includes him speaking as well. This should be a reveal left for the film itself surely? You can see the clip below: -
At this rate, there’s not really going to be many surprises left for the film itself. I get that there’s a lot of money invested in the film and it needs to be advertised, but you can build hype for a film without showing
everything. This is the third of these types of feature, which would usually be reserved for DVD/Blu-ray special features as they show a lot of clips it assumes people have already seen.

Remember in addition to these features there has been a teaser trailer, three trailers, various international trailers, tv spots, several film clips and then also a 4 minute super-preview and another 6-minute trailer which played in front of MIB3 in the US (or Prometheus in the UK).  Again lots of movie marketing (which isn’t necessarily unusual for a film of this scale), but there has been so much of the film shown I’m concerned what’s left that I’m actually going to be paying to see.

Add to this the stuff they haven’t really shown is a re-telling of the origin story, which has arguably already been told in the original film ten years ago.

I don’t want to sound like I’m ranting, as everything I’ve seen looks great and I’m really excited for this re-boot of Spider-Man. I’m just surprised how much has been shown prior to the release of the film, which is still almost a month away...

What do you think?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Saturday, 2 June 2012

Prometheus Movie Review

Oh dear.

What can I say, another film where it's movie marketing has built up so much hype that the final product doesn't come close to delivering the excitement it's advertising promises.

Prometheus isn't a bad film, the first half is very strong, the acting is good and there are some great moments. However it feels a bit muddled between the story it wants to tell and the restrictions posed on it by trying to link it to the alien universe.

Also, the thing that Prometheus is ultimately missing is one continuos and building threat. There is not a focused antagonist that builds any sense of suspense or anticipation for the audience. Maybe this was done on purpose to avoid having the exact same story as the first Alien, but it feels weak and a bit of a mess.

When the shit hits the fan (so to speak) the movie loses its way and goes all over the place for about half an hour. There are several different threats that pose a danger to the crew, but they are generally killed off (or disappear never to be seen again) in the same scene they first appeared. None of them really link together either, so it feels like a bunch of random events (and creatures) just happen to take out most of crew. When the film does get one focused enemy it's literally ten minutes before it ends.

Technically the film looks stunning, the cinematography, CG and 3D all look great. But this sort of tricks you into thinking you're watching a much better film than you actually are.

Prometheus isn't a terrible film, but nowhere near as good as the movie marketing would lead you to believe.

7.5/10

Also, bit of a geeky thing and MASSIVE SPOILER so stop reading unless you've seen the film. But there is a huge continuity error at the end of film that doesn't tie up with Alien. Basically the space jockey that this whole film's premise was conceived from dies in a completely different place to where the crew in Alien find him (years later).

WTF? Seriously why spend the time making a movie to tie things up if you're going to then make a choice like that?! It doesn't make sense. Rant over.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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