Tuesday, 31 January 2012

Marketing of Movie Marketing

When is there too much movie marketing for marketing a movie?

Well this weekend sees one of the biggest sporting events of the year in the Super Bowl and with that comes loads of advertising for future releases. But this year the movie marketing has been taken a step further, as not only do we get new TV spots for the big summer releases during the game, we now also get teasers promoting the adverts for the movies in advance…

Yes below is a teaser for TV spot of The Avengers


And another for John Carter


Is this a bit too much? Or just another step in building hype for an upcoming release? Usually the teaser trailer hypes the movie, but the movie business has become such a big marketing machine we are now in a situation where we hype the  trailer that is going to market the movie.

What are your thoughts?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Friday, 13 January 2012

New Captain America Suit

I haven't really been a fan of the new Captain America suit being used in The Avengers (I much prefer the chunky World War version from the original film), however this new promo image actually makes it look really good. What do think?


In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me. .

Sunday, 1 January 2012

Most Anticipated Movies of 2012 by Ross Bishop


2011 was a pretty good year for movies, though by the looks of it 2012 could be even better especially if you look forward to big franchise movies (as I do). So I thought I’d do a quick list of the movies I’m most looking forward to in 2012 (these are not in any particular order) and I'm sure will come with some epic movie marketing to hype them. Here we go...

Skyfall (007) – I’m a huge fan of Daniel Craig in the role of James Bond and of Casino Royale and Quantum of Solace, so I’ve got big hopes of Skyfall. I’m slightly disappointed that this isn’t a direct sequel (as had been initially reported) that continues the story it looked like both previous instalment were setting up, but I’m sure a standalone story will work well with Daniel Craig now officially the James Bond we know.

The Dark Knight Rises – easily my most anticipated film of the year, I’m still concerned this can’t quite live up to the high levels set by The Dark Knight but in Chris Nolan we trust.

The Avengers – four years and five films of set-up, this truly could be the biggest super-hero movie of all time. I just hope they’ve nailed the story and make all the build-up worth it! Initial trailers suggest this is going to be an epic ride.

The Amazing Spider-Man – Bit of an odd one to be on my list as it’s not a film I’m overly excited for, as I think it’s far too early for a re-boot and to re-tell the origin story (I think they should have just continued the story left from 3 but with new actors/directors similar to the original Batman films). However it’s on the list because I’m intrigued to see how they do the story and if they improve on the Raimi trilogy.

Prometheus – this wasn’t on the list until the teaser trailer was released a couple of weeks ago, but that blew my mind and therefore I can’t wait to see the finished film.

Brave – really looking forward to an original story from Pixar again (it’s been far too long and I’ve still get sour taste left from Cars 2) so I’ve got big hopes for this!

They're other movies I'm very keen to see (Snow White and the Huntsman, The Hobbit, Chronicles, Red Tails, and a lot more) but above are the one's I definitely want to see, what about you?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

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