Friday, 30 December 2011

Ross Bishop's Top 11 Movies of 2011

As 2011 draws to a close I thought I’d look back at the movies of the year, and list my top 11 films of 2011. These are my favourite movies of the year, so may not technically be the “best” films of the year. Also as I don’t do this professionally I’m not privy to advance press screenings so my list consists of films that were released in the UK during 2011 and I’ve actually managed to see. So here we go...

11. Thor / Captain America – 8.5/10
I equally enjoyed the new Marvel franchise entries and thought both were on par with the first Iron Man, so it was a great year for comic book movies. 

10. The Fighter – 8.5/10
Great performances from all involved made this true story a joy to watch.

9. Sourcecode – 8.5/10
A great film with a clever premise which is thought-provoking and entertaining at the same time.

8. The Girl With The Dragon Tattoo - 8.5/10
David Fincher is quickly becoming one of my favourite directors, and this new thriller fits nicely with Seven, Zodiac, Fight Club and The Social Network.

7. Rango – 8.5/10
Wiping the floor with Cars 2, Rango is the animation of the year and if you didn’t know better you’d have thought this was the film Pixar released.

6. X-Men: First Class – 9/10
A great comic book film made stronger by the James Bond styled 60s setting that works as a self-contained film, whilst fitting in nicely and setting up the existing films in the franchise.

5. The Adventures of Tintin – 9/10
The film Indiana Jones IV should have been, this is Spielberg doing action/adventure right!

4. Black Swan – 9/10
A shocking and suspenseful film that had me gripped from start to finish. Always happy when I leave a cinema pleasantly surprised that a film was way better than I was expecting.

3. Rise of the Planet of the Apes – 9/10
I’m not really a Planet of the Apes fan, but I was excited for this after seeing the first trailer. The final film gave us a character driven blockbuster that tells an original story of how the Apes began to take over the world (and hopefully will see how they get to total domination with a few sequels). This film also contains the best CGI of the year.

2. Harry Potter and the Deathly Hallow Part 2 – 9/10
A great end to the franchise and probably one of the best in the series, tying up all the loose ends and delivering an emotional and spectacular time in the cinema.

1. 127 Hours – 10/10
Easily my favourite film of the year, primarily due to a great performance by James Franco and masterful direction by Danny Boyle. This was actually the first film I saw in 2011, so this was the film to beat and no movie really got close enough to surpass it.

Worthy Mentions
A few other films that almost made the list and therefore deserve a mention, but I couldn’t quite squeeze into my top 11 movies of 2011. Cowboys & Aliens, Super 8, Real Steel, The Inbetweeners Movie, Fast Five and closing the year Mission Impossible: Ghost Protocol.

Worst Movies
Three films that I was extremely disappointed in...

Cars 2 – Pixar’s first dud, really disappointed this film even got made and as expected of a very low quality (apart from the CG itself). Hopefully this is a bump in the road and not the end of Pixar’s golden run, next year’s release Brave needs to pull the quality back up so not to leave the Pixar brand tarnished.

Green Lantern – an abomination of cinema, appalling story and structure, awful editing and the completely wrong tone set from beginning to end.

Pirates of the Caribbean: On Strangers Tide – not necessarily a bad movie, just a bland and uneventful one, considering this film made over a billion dollars it’s even more annoying they decided to spend hardly any money on CGI special effects (one of the main things I loved about the previous films).

There were probably worst movies (I’m looking at you Breaking Dawn), but as I pay for the cinema, I only go to see films I want to see.

What were your favourite films of 2011?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

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Friday, 23 December 2011

Where’s the new Amazing Spider-Man trailer?

It’s been an awesome week for movie marketing and movie trailers, with our first glimpse at The Hobbit and Prometheus (both of which look incredible), a full teaser for The Dark Knight Rises, a german-dubbed Avengers trailer and an epic Wrath of the Titans trailer. Though something seems to be missing…
Amazing Spider-Man
Oh yeah, that’s it… There doesn’t seem to be any new trailer for The Amazing Spider-Man?! Don’t forget this is a huge investment for Sony and their biggest movie of next year, yet it seems to have gotten a bit lost with all the hype for other movies being promoted this week.

It must be due soon, but when do you think it'll be released?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

Thursday, 22 December 2011

No Batman In Movie Marketing For The Dark Knight Rises


I’m a bit surprised by the lack of Batman’s presence in any of The Dark Knight Rises movie marketing so far, so thought I’d write a little post on it.

It’s seems quite odd that the marketing guys at Warner Bros would take this approach, I know when they did the marketing for Batman Begins they wanted to market the film as if it wasn’t a Batman film until the end. But that was a different time, that was a re-boot and the first Batman film to be released after the poorly received Batman & Robin so you can understand the thinking behind it.

The Dark Knight's marketing campaign was heavily focused on the Joker (as you’d expect with such a well know villain), but Batman featured a lot as well. Batman has barely been used at all with The Dark Knight Rises marketing though (in terms of imagery on posters, promotional material or in any of the trailers/prologue).

So far Batman has not featured on any of the posters, and with two teaser trailers and the opening prologue (which combined equals over ten minutes of footage) he has less than 3 seconds of screen-time. Seriously, there are about 4 quick cut shots of Batman in all that promotional material.

The marketing has been heavily focused on Bane, a relatively unknown villain in the Batman-verse to mainstream audiences. I get that Warner Bros need to introduce Bane and get him recognisable to build hype for the film, but at the end of the day this is a Batman film. I can’t see the next Bond film SkyFall being advertised without James Bond being used in any of the promotional material. It’s an odd strategy, especially considering how successful The DarkKnight was with using an established villain. But that’s ultimately a storychoice so the marketing guys are obviously working with the information they’ve got. Maybe pushing Catwoman would be a better way to go, but due to the secretive nature of the film I doubt they’re allowed to use her in promotional material yet…

Batman Begins had the same sort of challenge as they didn’t really have a “well-known” villain to use in the marketing, however that film was sold on the premise of it being the story of how Bruce Wayne became Batman so arguably it didn’t need one.

If I didn’t have a known villain in the film (or one I was allowed to talk about) I would put the emphasis on Batman. Currently if you removed the few shots of Batman in the trailers, there’s little to indicate this is even a Batman film, which is maybe what they’re going for?!

What are your thoughts?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Monday, 19 December 2011

The Dark Knight Rises Trailer Officially Released

The Dark Knight Rises trailer has now been officially released and can be found over at Apple here.

I know this has been talked to death, but I seriously could not understand Bane's bit of dialogue. I'm hoping this gets sorted for the theatrical release, because this could potentially hurt the the film.


The trailer gives nothing away except that Gotham is in a time of peace and Bane is ultimately there to disrupt it. I'm glad they are not giving away story points and this is very much a tease.

However I'm not getting the same tingle of excitement I got when the first teaser for The Dark Knight got released four years ago. I think a lot if that has to do with that being our first glimpse of Heath Ledger's performance as the Joker though, and this trailer lacks a familiar villain to show audiences (I think this will be the films challenge in general).

There were also shots used in the prologue that could have been used to give a greater impact in this trailer I think (for example the shattered Batman mask as seen in the poster).

What are your thoughts?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Friday, 16 December 2011

Jack The Giant Killer First Movie Trailer

Following in the foot steps of Snow White and the Huntsman comes a fairly similar (in tone anyway) take on another famous fairy tale. This time it's Jack and the Beanstalk which has been renamed to Jack The Giant Killer, and the first movie trailer for the film can be found below.



I quite like the dark tone of the trailer, though there seems to be a big push with fairy tales (as with Snow White) at the moment to makes them much more epic and give them a Lord of the Rings feel. Last time I checked the original story only included one giant, but then we wouldn't have an excuse for battle scenes with a whole army of them.

Anyway it looks better than expected, thoughts?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Thursday, 15 December 2011

The Expendables 2 Movie Trailer Big On The Names

The first movie trailer for The Expendables 2 has been released today, well I say trailer, it's essentially an intro clip followed by a slideshow of the main stars surnames... Anyway you can check it out below.



Good to see Arnie back on the screen shooting a gun though, hopefully Willis and him have much bigger parts that are intergral to the story this time around.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Wednesday, 14 December 2011

The Dark Knight Rises Prologue Leaked

UPDATE - As expected the video has now been deleted.

The Dark Knight Rises prologue has leaked on to the web just days before it's official public release in front of Mission Impossible: Ghost Protocol.

You can see the leaked The Dark Knight Rises prologue here, well the top half of it anyway and if you check before Warner Bros. gets it taken down!

The video obviously isn't great quality, so I'm not going to comment or give my opinion on it as that would be unfair, though I can see where the previous James Bond comparisons have come from, especially with a stunt straight from Licence To Kill (just on a bigger scale).

I doubt the video will be there for long so get it while it's hot!

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Sacha Baron Cohen returns with The Dictator

If you liked Borat and Bruno, get ready for The Dictator... The new movie trailer for Sacha Baron Cohen new mockumentary has just been released.



What do you think?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Monday, 12 December 2011

New Amazing Spider-Man Banner

Maybe the marketing guys at Sony listened when I wrote that last weekend's Amazing Spider-Man poster would be better suited to the Batman marketing campaign.

As we now have a new (and more in keeping with the expected tone) movie poster for The Amazing Spider-Man! I like it a lot (not as much as the previous one) as I imagine this more honestly represents the tone of the final film.

What about you?


In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Exclusive Mission Impossible Poster

IGN have just published a brand new (and exclusive) movie poster for IMAX release of Mission Impossible: Ghost Protocol. Cleverly using a thin silhouette of the Burj Khalifa in Dubai which also acts as the famous lit fuse associated with the franchise, we have a very cool looking poster indeed.
In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Men In Black 3 Movie Trailer

The seasonal movie marketing is in full swing with lots of next years big budget movie trailers getting released this side of Christmas. Today we have the release of the first Men in Black 3 movie trailer from Columbia Pictures over on the official site (or you can watch the embed below).



It looks like it could be a fun film but my judgement is still out on this. Don’t get me wrong I really enjoyed the first film and think the franchise has potential, but I still have a sour taste in my mouth following the lacklustre second instalment. Let’s hope part 3 gets back to the heights of the original, though this trailer gives little away in terms of quality of the final product.

What do you think?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Sunday, 11 December 2011

The Dark Knight Rises Movie Poster

Following on from yesterday’s reveal of the new AmazingSpider-Man movie poster, comes the new incredibly cool The Dark Knight Rises poster (obviously the movie marketing guys at Warner Bros aren’t ones to be outdone).
The Dark Knight Rises Movie Poster
Hopefully this sets the scene for the things to come, however I’m surprised how similar both this and the Spider-Man posters are in tone. Pretty much both using the same colour palette, I definiately stand by my comments that its more suited to Batman film.

Agree?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Saturday, 10 December 2011

New Amazing Spider-Man Movie Poster

Absolutely loving the new movie poster for The Amazing Spider-Man that SuperHero Hype just posted...
The Amazing Spider-Man Movie Poster
However looks like the movie marketing for this is taking a very dark approach, seems more suited to a Batman marketing campaign.

What do you think?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Wednesday, 7 December 2011

Viral Marketing For The Dark Knight Rises Begins...

Two fake CIA memos have just been released online, one at Wired and one over at Empire Online. All the information released so far indicates that these are the first pieces of a new The Dark Knight Rises viral marketing campaign. See them for yourselves at the links below: -


I’m willing to bet we’ll see a few more sites post similar “fake” CIA memo in the next few days, so let’s begin to put the pieces together...

It’s great to see the movie marketing for The Dark Knight Rises has started, but they have their work cut-out if they want to compete with the viral campaign produced for The Dark Knight!

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Friday, 2 December 2011

Movie Marketing It's Been Too Long...

Apologies for the lack of blog posts for the last few months.

There has been some great movie marketing stories I could have posted my opinions on and I've seen some great movies I should of posted movie marketing reviews for (maybe if I get a chance I will).

I haven't had much time of late, but I'm going to try and get back to blogging semi-regularly soonish!

Keep checking, updates soon.
R.