When it comes to movie marketing and especially viral movie marketing, I don't think there's a better example than the work done for The Dark Knight by marketing agency 42nd Entertainment.
I was thinking about this the other day and stumbled a cross a video that summarised the work they produced and thought it was worth sharing.
Considering this all happened 3/4 years ago in 2008, I'm surprised no one has yet topped it in terms of originality or the scale in which it took off. It's really very impressive stuff and I hope they're on board for The Dark Knight Rises.
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