Sunday, 31 July 2011

Captain America Movie Marketing Review

Captain America The First Avenger Movie Poster
So we have the final Marvel movie before 2012’s The Avengers, and I feel there’s something I need to get off my chest first...

Personally, I think the one thing that’s stopped the recent Marvel films from being great rather than good, is the restriction forced upon them in setting up The Avengers. Iron Man 2 suffered from this tremendously, in that every other scene had something to do with The Avengers. Thor wasn’t so bad though it was forced to include Hawkeye for no real reason half way through the film.

Captain America manages to avoid this “Pre-Avengers” problem until the last ten minutes, where rather than giving the audience a satisfying ending to the film they’ve spent the last hour and half watching we get ten minutes of set-up for The Avengers. Apart from being pretty anti-climatic and unrewarding it doesn’t really make any sense if you look at this as a self contained film. Now I knew all the last story points were happening in preparation for The Avengers, but there were a lot of people in the audience who were just confused as to why this particular film didn’t have a real ending.

The above issue is really my only complaint about the film, if it had a self contained/satisfying ending I think this would have been Marvel’s best film (an honour that currently still sits with the first Iron Man). Chris Evans is great as Steve Rogers/Captain America and so is all the other cast in therir respective roles. The story is great and builds naturally as we follow Steve from is weedy beginning to his rise as Captain America and final showdown with Red Skull.

It’s a solid film all around from special effects, music, likeable characters, well crafted action-sequences, etc but it does show how important a strong ending can make or break a film. It doesn’t ruin the film but it does stop it going out on a high.

The marketing for Captain America has been really good, it definitely sold the period piece style of film and made it feel all the more epic for it. The only thing that is a bit annoying is that a lot of action shots shown in the trailer, are actually parts of montages showing Captain America’s actions over a period of time, rather than snippets of full sequences .

In comparison to the other big superhero films of this summer, it’s a million times better than Green Lantern, equal to Thor but just not quite as good as X-Men: First Class.

Movie Review – 8/10
Marketing Review – 8/10

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

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