Sunday, 31 July 2011

Captain America Movie Marketing Review

Captain America The First Avenger Movie Poster
So we have the final Marvel movie before 2012’s The Avengers, and I feel there’s something I need to get off my chest first...

Personally, I think the one thing that’s stopped the recent Marvel films from being great rather than good, is the restriction forced upon them in setting up The Avengers. Iron Man 2 suffered from this tremendously, in that every other scene had something to do with The Avengers. Thor wasn’t so bad though it was forced to include Hawkeye for no real reason half way through the film.

Captain America manages to avoid this “Pre-Avengers” problem until the last ten minutes, where rather than giving the audience a satisfying ending to the film they’ve spent the last hour and half watching we get ten minutes of set-up for The Avengers. Apart from being pretty anti-climatic and unrewarding it doesn’t really make any sense if you look at this as a self contained film. Now I knew all the last story points were happening in preparation for The Avengers, but there were a lot of people in the audience who were just confused as to why this particular film didn’t have a real ending.

The above issue is really my only complaint about the film, if it had a self contained/satisfying ending I think this would have been Marvel’s best film (an honour that currently still sits with the first Iron Man). Chris Evans is great as Steve Rogers/Captain America and so is all the other cast in therir respective roles. The story is great and builds naturally as we follow Steve from is weedy beginning to his rise as Captain America and final showdown with Red Skull.

It’s a solid film all around from special effects, music, likeable characters, well crafted action-sequences, etc but it does show how important a strong ending can make or break a film. It doesn’t ruin the film but it does stop it going out on a high.

The marketing for Captain America has been really good, it definitely sold the period piece style of film and made it feel all the more epic for it. The only thing that is a bit annoying is that a lot of action shots shown in the trailer, are actually parts of montages showing Captain America’s actions over a period of time, rather than snippets of full sequences .

In comparison to the other big superhero films of this summer, it’s a million times better than Green Lantern, equal to Thor but just not quite as good as X-Men: First Class.

Movie Review – 8/10
Marketing Review – 8/10

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

Friday, 29 July 2011

Captain America Homepage Takeovers

Just logged on the internet and saw the marketing guys at Marvel Studios had taken over the MSN Homepage with a Captain America banner, I’ve attached a screenshot below.
I thought it was pretty cool when his shield flew out of the trailer and bounced around the web browser.
Then this massive takeover on IGN.com.
In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

Thursday, 28 July 2011

Movies Based On Board Games Now? Here Comes Battleship...

So Hollywood have already ravaged super heroes, novels, tv series, toys, comic books, musicals, action figures, cartoons and many more things in an effort to build movies around already established properties. Well it would appear now that this extends to board games (yes you read that right) as ladies and gentleman I present to you Battleship the movie...



To be fair, it doesn’t look that bad to begin with, in a “we’re completely ripping off how Michael Bay shot Transformers” kind of way. But if they’re going to make a film where the Navy and the Aliens are forced to take turns in attacking each other in a confined area (which by the end of the trailer it looks like they could be) then how is anyone really going to buy into that?!

Personally I think it’d be better to just make the same film, give it an original name and get rid of any forced restrictions applied by the rules set out in the board game. I don’t know about you, but Hollywood’s obsession with making movies based on existing properties to play it safe is getting ridiculous. If anything the fact this is based on a board game is putting me off, if it was exactly the same trailer and it was an “original” property I’d probably want to see it more.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

Wednesday, 27 July 2011

Cars 2 Movie Marketing Review

I’m disappointed with Cars 2, not just with the movie itself but the fact that Pixar made it in the first place. I’m not going to write a load on Cars 2 just being a vehicle (no pun intended) to sell some more merchandise (I’ve done that in a blog post before) but watching the film does nothing to dispel that theory.
Cars 2 Logo
Pixar is a company that has always maintained that story comes first, and when it comes to Cars 2, the story is its weakest link. Everything else is amazing and of the highest quality like you’d expect from a Pixar film (graphics, action sequences, sounds, voice acting, etc are all top notch), but it’s all in vain when the story and characters don’t glue it all together.

The characters are forgettable; you just have no interest in most of them and therefore have no desire for them to succeed. When all the spectacular action takes place in the films gorgeous locations I was just thinking “I wish I could see The Incredibles in this sequence” instead.

Mater is the main star (don’t let the fact Lightning McQueen is the biggest character on the poster fool you) and he’s just annoying, yet the main theme of the film is some weak attempt at “just be yourself” but as an audience when you only tolerating him why do you want him to keep acting that way?

Although I think the first Cars film is the weakest of the Pixar films it still felt like a Pixar film (as the story focused on the characters and their relationships), but any studio could have made Cars 2 (in terms of its story structure). It doesn’t help that the 5 minute short beforehand “Toy Story – Hawaii Vacation” is a perfect piece of film-making and delivers everything you’d expect from Pixar.

Oh, and don't get me started on the product placement...

Movie Review – 6/10
Marketing Review – 6/10

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Sunday, 24 July 2011

More Avengers Comic Con Art Posters Reveal Hulk

Following yesterday's artworked The Avengers posters from comic-con, we now have the final three, with Thor, Nick Fury and our first look at the Hulk...








In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Friday, 22 July 2011

Avengers Comic Con Art Posters

Marvel Studios have released some really cool "artworked" character posters for next years Avengers movie.

So far we have Iron Man, Captain America, Black Widow and Hawk Eye, which you see below...











Now we're just waiting for Hulk, Thor and maybe a Nick Fury one?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Wednesday, 20 July 2011

The Amazing Spider-Man Trailer Officially Released Early

Well it looks like Marvel and Sony Pictures have taken a different approach to the bootleg leak of The Amazing Spider-Man trailer than Warner Bros did with The Dark Knight Rises.

Where as Warner Bros spent a week pulling down boot-leg versions of The Dark Knight Rises trailer, within 24 hours of the Spider-Man trailer leaking it has officially been put online in glorious HD. See below...



I'll admit it's a bit weird seeing an origin story being told in Spider-Man trailer again so soon after the original trilogy. So it does make me ask is this film really going to be worth it, or is it just more of the same with a slightly more realistic feel.

It's good (and quite surprising) to see so much of the film a year in advance of it's release though. There's a lot of footage being shown, but I think the best bit is definitely the last 30 seconds where we have Spider-Man point of view action. Personally if I was releasing a teaser I'd probably have just released that 30 seconds, I think that would get people more hyped and definitely be more of a tease!

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Monday, 18 July 2011

Facebook Exclusively Releases The Dark Knight Rises Teaser Trailer

The Dark Knight Rises teaser trailer has officially been released through Facebook.

Following a week of video-cam bootleg version being uploaded to the Internet, Warner Bros have released the trailer exclusively through The Dark Knight Rises Facebook page.

You can see the trailer here.

To say I’m blown away by this trailer would be quite excessive, it’s not really a teaser trailer I think it'd be better to just refer to it as an announcement trailer as there’s barely ten seconds worth of new footage. Though the hype machine for The Dark Knight Rises as well and truly begun.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

Saturday, 16 July 2011

Harry Potter And The Deathly Hallows Part 2 Movie Marketing Review

A major event in cinema has finally happened... the last Harry Potter film has been released! Based on how much money its currently made I’m guessing you may have already seen it, but thought I’d add my movie marketing review for Harry Potter and the Deathly Hallows Part 2 just in case.
Harry Potter It All Ends Movie Poster
If you read my blog regularly you’ll know this week I watched all the Harry Potter films back to back. Although this may not be necessary, I think if you haven’t seen the Half-Blood Prince or Deathly Hallows Part 1 recently you’ll definitely struggle with following some of the story elements in Part 2. In fact some minor story points from the first chapter play a major part in this one so it’s well worth having a refresh.

The trailers and marketing has heavily promoted the epic scale of this film, and on that front it definitely delivers as it is easily the most action packed of the Harry Potter films. There is also a huge amount of CGI, most of which is all stellar. The film is epic and even gives the Lord of the Rings battle scenes a run for their money.

I quite liked the fact that because of the big sweeping shots flying over Hogwarts you get a real sense of the geography of the grounds and where the other places are in relation to the main building.

I’ve heard some people complain that not enough of final battle is shown and the film focuses too much on Harry. Personally I think this was the right thing to do, as Harry is the hero and it’s his story. I remember when the final Matrix came out and they focused on other side character rather than Neo (for a similar big battle) and it just didn’t work.

I’m glad they stuck to Harry’s point of view, the only slight problem with this is that some of “main” characters die off screen, so we as an audience find out they’re dead when Harry does. We also don’t get see who killed them and how they died.

My only other issue with the film is that the pacing slows down quite a bit about 3/4 ‘s of the way through for 3 dialogue heavy scenes which are back to back. They could of possibly interspersed these scenes with some more of the battle of Hogwarts, but that’s just me being picky.

Apart from that section the rest of the film is extremely well paced, with action scenes and story being spread evenly. Every character from the previous instalments get there moment to shine and nearly every story line is tied up (apart from how Harry got that mirror shard in the first place!).

I’d say this is the best Harry Potter film and definitely the most mature with all the acting being superb. However a lot of its strength comes from paying off story points from previous films, so I'm not sure how someone seeing this as a one off would rate it. Personally I thought it was great and equal with X-Men: First Class as the two best movies of the summer so far.

Movie Review – 9/10
Marketing Review – 9/10

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

Friday, 15 July 2011

Harry Potter Movie Marketing Takes Over The Web

If you didn’t already know, today sees the release of the final instalment of Harry Potter franchise and with this comes a huge movie push and a bombardment of marketing over the internet. So thought I’d highlight some of the stuff I’ve seen.

This is was on the MSN homepage, it starts off as a fairly standard full wrap and trailer embed, as is pretty standard for big budget movie advertising. However it adds a layer of interactivity by giving you the option to “Choose A Side”. If you click on Harry the homepage moves to the side and you get and full shot of him and then version of the movie trailer that focuses on Harry begins to play. If you clock on Voldermort, you get his version. It’s a pretty cool idea.
The second was on Youtube, which was the usual thing they do on launch day with a wrap and trailer playing.
The last thing was on Empire Online, although no obvious advertising banners were on display the amount of editorial, video and general PR content all on the homepage was pretty staggering...
In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

Movie Marketing For The Amazing Spider-Man In Full Swing

Entertainment Weekly has the first hi-res photos from The Amazing Spider-Man that show clearly the new Spider-Man costume. I’ve posted a few low-res versions below, but click here for the full set.
The Amazing Spider-Man
The Amazing Spider-Man
The Amazing Spider-Man
I’m very sceptical of this new series, a re-boot within 5 years of last one ending seems completely inappropriate. I think even if they couldn’t have kept the original actors they should have just replaced them but kept the story continuity of the series intact.

I’m not a huge fan of the new costume either, though it is growing on me, either that or I’m just putting up with it...

What do you think?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

Thursday, 14 July 2011

Harry Potter So Far. Seven Down, One To Go...

In the last week, I have watched the first seven Harry Potter films (chronologically) in preparation for the final chapter Harry Potter and the Deathly Hallows Part 2 that’s released tomorrow. I’m sure I’m not the only one whose done this, but I thought I’d just write up some of my opinions of the franchise so far...
The first thing I will say is that watching the films back to back in such a short period of time actually makes the series even stronger in my opinion. The only thing that stands out is the characters growing up and it’s quite noticeable from film to film especially during the first five, but this can’t be helped.

It’s amazing how well the stories flow from one into the other, especially the fourth, fifth, sixth and seventh where Harry loses someone at the end of the prior film and is still mourning in the next film. Anyone else notice that end and start set-up? I imagine Deathly Hallows Part 2 will start in the same way...

Other smaller things that strengthen the series are the small pieces of dialogue that set up events in a future film, these now have much more dramatic impact. I think this is incredibly helpful as none of the films start with a summary of what’s happened so far.

The tonal shift in the films is also quite apparent, with the first two being the most likely to be called children’s films. Prisoner of Azkaban and Goblet of Fire begin to bring in the darkness but still balance the fun and playfulness. But from Order of the Phoenix onwards they’re definitely much more mature films (not quite adult but I think there are less pure fun aspects for younger children to enjoy).

I like all the films, but personally I think the weakest in the series so far is Half-Blood Prince. Not only because nothing of substantial impact happens (apart from in the last half hour) that effects the overall story but also because I think it’s the first film that requires you to have read the book to really understand what’s going on. A lot of key moments are skipped over and sometimes never explained at all, which considering it’s also one of the longest film isn’t right.

For example, Snape admits he’s “the Half-Blood Prince” but what actually is that? Dumbledore has the 2nd Horcrux (a ring) but how did he get it and how or has he even destroyed it yet? Why is Dumbledore’s arm dying/wilting away?

Now these questions could be answered in Deathly Hallows, but considering the film was split into two parts and none of the above is explained in Part 1(which also has similar unexplained bits e.g. why does Harry have that mirror piece?) we end up waiting two films for answers (that’s presuming they do get answered in Part 2!)

I think part of the problem is that Half-Blood Prince is essentially all set-up for Deathly Hallows, but then Deathly Hallows Part 1 is also all set-up for Deathly Hallows Part 2, so you’re left with the sixth and seventh film in the series not feeling like complete films. I don’t think either are bad films (in fact Deathly Hallows Part 1 is one of my favourite) but depending on how Part 2 plays out both these films could become much stronger when viewed as a whole.

It is also worth just stepping back and appreciating how amazing this franchise is in terms of primarily keeping the same cast in all the roles from start to finish across 8 films and the continued financial and critical success each film has achieved. This is a rare beast, and a series that will be missed from the movie release schedule in the years to come.

So before the big day tomorrow, here’s how I rate the existing films in the franchise.

Harry Potter and the Philosophers Stone - 7/10

Harry Potter and the Chamber of Secrets – 7.5/10

Harry Potter and the Prisoner of Azkaban - 8/10

Harry Potter and the Goblet of Fire – 8.5/10

Harry Potter and the Order of the Phoenix - 8.5/10

Harry Potter and the Half-Blood Prince - 7/10

Harry Potter and the Deathly Hallows Part 1 - 8/10

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

Wednesday, 13 July 2011

Why Don't Warner Bros Release Official Dark Knight Rises Teaser Trailer

A bootleg version of The Dark Knight Rises teaser trailer has recently leaked online, and Warner Bros are frantically trying to get it removed every time it gets uploaded to YouTube (or any other file sharing website).

This led me to think why don't Warner Bros just release the trailer officially. I know they want people to see it for the first time before Harry Potter and the Deathly Hallows Part 2, but in this day and age these things almost always leak.

If it was me, I'd want people to see the trailer in good quality and how it was intended to be seen, not from some shakey cam-corder filming the screen. The second they release it properly, no one will even bother with the bootleg ones!

The Sherlock Holmes sequel trailer is also due to be attached to Harry Potter, and Warner Bros have already released that officially so why not for The Dark Knight Rises?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Movie Marketing For Sherlock Holmes: Game of Shadows Begins

Not only in The Dark Knight Rises beginning it’s movie push this week, we’re also seeing the first bits of marketing for the Sherlock Holmes sequel Game of Shadows.

At the start of the week Warner Bros released these two new posters...

Sherlock Holmes Game Of Shadows Movie Poster

Sherlock Holmes Game Of Shadows Movie Poster
And now we have the first teaser trailer, though considering there’s quite a bit of footage it’s more like a proper trailer! It seems to have a very similar tone to the first film and you can see below... What do you think?



In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

Tuesday, 12 July 2011

The Dark Knight Rises Teaser Poster

Well the hype for The Dark Knight Rises definitely begins today, as we now have the first official teaser poster for The Dark Knight Rises.

The Dark Knight Rises Teaser Poster
Taking a very epic approach, it almost looks like an earthquake is happening and the buildings are falling in the shape of the bat symbol (or metaphorically Gotham is falling).

It's all very cool, but who knows what it means? Let the speculation begin...

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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The Dark Knight Rises Teaser Trailer To Be Attached To Harry Potter

As the hype for one movie comes to an end this Friday, the hype for another will begin...

Yes, this week sees the release of the final chapter in the Harry Potter franchise and rumour has it that the first teaser trailer for The Dark Knight Rises will be attached. This is quite early as it’s a year in advance on the actual films release!

Though I wouldn’t get too excited, The Dark Knight released a similar teaser the summer before the film itself was released in the summer of 2007. No footage from the film was actually shown and it was mainly made up of auidoclips of the Joker, Batman and Alfred. So I reckon we’ll get something similar this week (though I’d quite happily be wrong if it means we get to see some actual footage from the film!).

This was the original The Dark Knight teaser trailer for those of you who forgot...



In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

Monday, 11 July 2011

New Tintin Movie Trailer Finally Shows Faces In Action

Today saw the release of the first full-length movie trailer for The Adventures of Tintin: The Secret of the Unicorn. Unlike the first Tintin teaser that hardly showed any of the characters faces, we actually get see the main casts up close and personal and get a good feel for how the action is going to play out. See the Tintin trailer embedded below.



I really like this because it’s got a unique look to it, blending realism with the original character designs from the comics. We usually see the use of mo-cap to replicate life-like human characters, so it’s nice to see the cartoony look kept intact.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

Sunday, 10 July 2011

Viral Marketing For The Dark Knight

When it comes to movie marketing and especially viral movie marketing, I don't think there's a better example than the work done for The Dark Knight by marketing agency 42nd Entertainment.

I was thinking about this the other day and stumbled a cross a video that summarised the work they produced and thought it was worth sharing.



Considering this all happened 3/4 years ago in 2008, I'm surprised no one has yet topped it in terms of originality or the scale in which it took off. It's really very impressive stuff and I hope they're on board for The Dark Knight Rises.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Friday, 8 July 2011

The New Inbetweeners Movie Trailer Launches On Facebook

Guess what this post is about... Well it's fairly straight-forward, the new movie trailer for The Inbetweeners Movie has been released and at the moment (at least) it's exclusive to Facebook users through the official fan page.

You can see The Inbetweeners Movie Trailer here.

Really looking forward to this, hoping it lives up to (or even better surpasses) the tv series. The only thing I'd say about the trailer is that it probably relies a bit too much on Jay and his clunge jokes, where as the tv series was usually told from Simon's perspective.

I can't wait though, The Inbetweeners has easily been my favourite TV show for the last 2 years! Bring on August 19th and don't forget your wellies...

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Wednesday, 6 July 2011

Is The Captain America Title Change Worth It

What’s in a name? Quite a lot apparently, as it was announced yesterday that the new Captain America film will have a different title in Russia, Ukraine and South Korea. The original title is Captain America: The First Avenger, though in these countries it will be known simply as The First Avenger.


The title debate for Captain America has been rolling around for a while as it was thought that the pro-American title may not be received well in some regions where there are strong opinions against the country and its foreign policies. This is understandable and it isn’t unheard of for movies to have slightly different names around the world.

The forth Die Hard film had a similar issue, in America it was called Live Free or Die Hard whereas in the rest of the world it was called Die Hard 4.0 (I personally preferred the Live Free title). However, I think in this case the title didn’t really matter as “Live Free” isn’t specifically singled out in the film.

For Captain America I think the title change is a bit pointless especially from a movie marketing perspective. I mean just because you put The First Avenger on the poster, the film is still fundamentally about Captain America, it’s the main characters name, he’s still going to wear a suit and have a shield based on the America flag. So if people have an issue with the character or the theme, they won’t go and see the film in the first place, no matter what name you put on the poster.

Apparently the film was originally going to be called The First Avenger everywhere outside the US, so at least they’ve reduced this to three countries.

Agree or disagree?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

Harry Potter and the Deathly Hallows Part 2 Reviews Coming Soon

Well it’s the premiere of Harry Potter and the Deathly Hallows Part 2 tomorrow night and don’t forget the event is going to be livestreamed on YouTube.

More importantly though is this means we will likely begin to see reviews for the movie released over the next couple of days. So will the final instalment in the Harry Potter franchise be any good? My fingers are firmly crossed hoping it's the best one, judging by the trailers it definitely has the potential to be the most action packed.

Before the reviews are released what do you think?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

Monday, 4 July 2011

Re-Used Footage In Transformers From The Island

I saw a video released over the weekend that shows pretty clearly that Michael Bay’s Transformers: Dark Of The Moon has re-used footage from one of his previous films The Island. Take a look at the screenshots below for comparison as these are the two most obviously recycled shots (I’ve added a link to the full video at the end of the post).
Transfomers and The Island Comparison
Paramount have just announced that that this old footage was used because when the original footage for this scene was filmed an accident occurred that tragically paralysed the stunt-driver, therefore it was deemed un-appropriate to use that footage, which is completely understandable.

However, before this announcement there was split opinion on the internet as to whether re-using footage in films is acceptable or just a sensible way to make some cost savings, so I thought I’d step in and add my opinion on the subject as although there was a legitimate reason in this case I know Michael Bay has re-used footage before, see below a shot from Transformers and Pearl Harbour.
Transformers and Pearl Island Comparison
Personally I think re-using footage is perfectly reasonable, as long as it’s not the obvious money shots but for the odd filler shot that is spread amongst an action sequence. It makes sense, you deliver a potentially longer and better action sequence to the audience for a lower price.

Even if studios don’t use the exact same shot, when big action set-pieces are filmed they are shot from multiple angles anyway, so movie studios and directors will usually have an abundance of additional footage that the public doesn’t see. This stuff is also perfect for use to bulk up a scene.

It’s also general practice to buy stock footage, because why pay all the fees and set up cost for say one establishing shot of a location, when you could just buy some stock footage that already exists for a lot cheaper and a lot less effort.

What do you think, should footage be recycled in movie releases?

You can see the full comparison video for Transformers: Dark Of The Moon and The Island here.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Friday, 1 July 2011

Death Of The Summer Movie Blockbuster

Bit of dramatic title, but I think it’s a fair question to ask with recent release results... So are the days of the huge openings for summer movies coming to an end?

I ask this because I remember the days when films like Spider-Man 3 and The Dark Knight were opening to $150million plus weekends. There hasn’t been a film to hit those types of numbers in a long time, Harry Potter and the Deathly Hallows Part 1 did pretty well with $125m (but that was in November so doesn’t really count as a summer blockbuster).

Allow me to prove my point with some comparison examples...

Pirates 4 opened to $90million in its first weekend this year, whereas in 2007 Pirates 3 opened with $114m and before that in 2006 Pirates 2 opened with a staggering $135m.

Maybe not a direct sequel comparison but you could also compare the first Iron Man and Thor as they were new “untested” B-List superhero movies and released on the first weekend in May. In 2008 Iron Man opened with $98m, whereas Thor opened with lower $65m.

The most recent comparison being Transformer: Dark of the Moon which took $37.3m on its first day (which don’t get me wrong is still the biggest first day opening in 2011), but its predecessor Revenge of the Fallen took almost double that with $62m (both opening days were on Wednesday so it’s a fair comparison).

Just comparing those figures it looks bad, but the situation is actually a lot worse, because the previous year’s numbers don’t take into account inflation and the fact that the new 2011 movies were released in 3D so they should have benefitted from the additional 3D surcharge as well. If you take that into account the difference is even wider.

You can’t really blame it on competition either because Pirates 3 opened into a market that had seen the launch of Shrek 3 and Spider-Man 3 the weeks previously.

So what is going on? Are consumers no longer interested in seeing these films? Are the current franchise films not as strong as the ones 5 years ago? Have the sequels and super heroes out stayed their welcome? Is there genuinely a decline in people going to the cinema?

Personally I think about the same amount of people are still going to see films, but due to the economic conditions people are only going to see them once rather than multiple times (which use to be common place) and no film makes $150m without some people going to see it several times.

The good news is that a lot of this decline seems to be happening in the US market, the international markets are actually growing so hopefully there’s a little life in the summer movie blockbuster yet.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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