Thursday, 23 June 2011

Viral Marketing For Rise Of The Planet Of The Apes

It looks 20th Century Fox are going down the viral marketing route for Rise Of The Planet Of The Apes. Yesterday they uploaded two videos to the ApesWillRise YouTube page, both of which don’t blatantly advertise the film but both have very strong links to the films story line.

The first video shows some footage of a Gorilla walking up right, supposedly recorded in a German zoo in Spring 2009. I’m not sure whether this is fake or not, but you can see why they’d want to upload it in relation to the films premise.



The second video is a little more slick and looks like it has been specifically produced, but still follows the same idea of apes increased intelligence.



I think this is a smart move in terms of viral movie marketing, the videos don’t obviously promote the film so have the potential to spread, but are smartly linked to the film itself.

What do you think?

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