Marvel has released a new featurette for Captain America that looks at the history Behind the Shield. It’s a good watch though did anyone catch who sponsored it? I’m not sure I quite saw who it was? See if you can catch who sponsored it below.
A bit overkill wouldn’t you say? If the Norton watermark logo in the bottom of the left wasn’t enough, the fact that it cuts to random shots of the logo every 30 seconds is a bit overkill. We’ve all seen product placement in the films themselves, but I’ve never seen it to this extent (or this blatant) in a behind the scenes clip.
I’m not sure I really understand the synergy that would be achieved by Norton sponsoring Captain America either. Apart from a load of people seeing the name, I wouldn’t necessarily link the two.
What do you think?
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