QR codes on the back of the 127 Hours Blu-Ray box.
When it comes to QR codes I'm a bit undecided whether or not they're just hype or will be useful. They've been around a while and I've never really seen them used to do much more than link to a website or Facebook page.
However what I saw today I thought was pretty neat and actually a really good idea. I think this will definitely be the case for lesser known films and very helpful. You could pick up a DVD or Blu-Ray of a film your not sure about, scan the QR code, watch the trailer there and then make the purchase decision. Instant marketing, seems like the perfect use of QR codes.
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