Sunday, 5 June 2011

Kung Fu Panda 2 Movie Marketing Review

I hadn’t planned on going to see Kung Fu Panda 2, I mildly enjoyed the first film but wasn’t too bothered about seeing the sequel. Anyway a rainy afternoon and a persuasive friend later, I’ve seen it so thought I might as well put a review on MoviePush.
Kung Fu Panda 2 Movie Poster
In terms of story, there isn’t really anything in Kung Fu Panda 2 you haven’t seen before, the plot is straightforward, the themes are simple and the character arcs are familiar. However, where this film comes to life is in the action sequences and its use of 3D.

If I ignore Avatar, Kung Fu Panda 2 has some of the best sequences I’ve seen crafted for 3D. I find with most 3D films after about 20 minutes the 3D becomes very subtle and is hardly noticeable. That’s not the case here, the fight scenes and chases look incredible and continuously amaze, this is also without resorting to obvious point at the audience tricks. I imagine these sequences (and the whole film come to that) would still look incredible in 2D, but I definitely think this is a film where the extra surcharge for 3D is worth it.

It also has some pretty funny jokes and one liners so it was fairly easy viewing.

In terms of marketing, I’ve got to be honest apart from a couple of TV spots and the above image this isn’t really a film I’ve been watching closely in anticipation for its release. Therefore I don’t think it’s really fair for me to review how well the marketing honestly portrayed the film itself.

Movie Review – 7/10
Marketing Review – N/A


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