Most films will have two posters on average (international versions excluded), there will be a teaser poster and then a final one-sheet. Of course you get your other blockbuster/tent-pole movies, that get more variations and maybe some character posters, but nowhere near the number Warner Bros are releasing for HP7 Part 2.
|Harry Potter 7 Part 2 Movie Poster|
That’s pretty crazy, of course there is the obvious marketing and PR reasons, with every new poster released a 100 blogs and movie news sites write a new post that mention the film and it release date. Bur you could argue that a film of this profile doesn’t even need the extra publicity so why do all this in the first place?
I suppose this is the last time for the marketing guys over at Warner Bros to advertise a new Harry Potter movie so they’re making the most of it!
In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.