Monday, 13 June 2011

How Many Posters Is Warner Bros Going To Release For Harry Potter And The Deathly Hallows Part 2

I think Warner Bros are going for the world record of number of posters released for a single movie. It seems to be every day (for the last three weeks) there has been a new movie poster for Harry Potter and the Deathly Hallows Part 2. It's getting ridiculous but I'd love to see how long they can keep it up.

Most films will have two posters on average (international versions excluded), there will be a teaser poster and then a final one-sheet. Of course you get your other blockbuster/tent-pole movies, that get more variations and maybe some character posters, but nowhere near the number Warner Bros are releasing for HP7 Part 2.
Harry Potter 7 Part 2 Movie Poster
The above poster was released today and is the first poster to feature the cast as an assemble, but this follows 11 action character posters of which themselves followed 8 close-up character posters. That’s 20 posters and that’s not including the teaser posters that were released last year, or the additional posters that are likely to be released over the next month before the film is finally released.

That’s pretty crazy, of course there is the obvious marketing and PR reasons, with every new poster released a 100 blogs and movie news sites write a new post that mention the film and it release date. Bur you could argue that a film of this profile doesn’t even need the extra publicity so why do all this in the first place?

I suppose this is the last time for the marketing guys over at Warner Bros to advertise a new Harry Potter movie so they’re making the most of it!

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