Wednesday, 29 June 2011

Akira Blu-Ray Using QR Codes

Following on from the 127 Hours Blu-Ray using QR codes, I’ve just seen the new Akira Blu-Ray is also using them.
Akira Blu-Ray QR Code
Akira Blu-Ray Back Cover
Again it’s using them for the same thing, scanning the code with your smartphone will direct you to a trailer for the film. I still think this is great idea (especially for films you may not have seen advertised), to get instant access to a movie trailer is a great piece of marketing and an ideal selling tool.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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