Thursday, 30 June 2011

Harry Potter Premiere To Be Live Streamed On YouTube

The premiere for Harry Potter and the Deathly Hallows Part 2 is in London on July 7th. Fans all over the world will be able to watch in real time as it is going to be live-streamed on YouTube.

The event will be broadcast through the Harry Potter channel on YouTube and I imagine will feature the cast of the film as well as author J.K. Rowling arriving and talking from the red carpet.

To build even more hype YouTube have added all seven previous movies (which you can rent), interviews and behind-the-scenes footage to the Potter channel.

I'll be interested to see how successful this is, but as it's Harry Potter related I going to guess it'll do pretty well...

Worth noting though is that this showcases two of YouTube’s new products, one being the ability to livestream and the second providing a rental service for movie studios, both of which have the potential to grow substantially in the future.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
.

Wednesday, 29 June 2011

Transformers: Dark Of The Moon Movie Marketing Review

So where to begin my movie marketing review for Transformers: Dark of the Moon...
Transformers 3 Movie Poster
Well it does feel like they are trying really hard this time, Michael Bay spends more time on the story, the characters and slows down the action so it’s understandable (though I think that was more a result of shooting in 3D).

But man is this film long, I think it’s about 2hours 20minutues but it feels like a solid 3 hours which considering the fairly straightforward story seems over-indulgent. The pacing is also quite uneven, the first half is all set-up (which could have easily been done in half the time) and the second part is all action. The problem is that all set up gets boring and then so does constant action.

I also get the feeling some characters are just in the film purely because they were in the previous instalments and they don’t really serve any purpose. I’m thinking specifically of the infamous parents and John Turetto’s Agent from Sector 7, there’s just no point to them in the context of this story. If they got rid of them it probably would have helped reduce the over-long running time.

Now the 3D, it’s really strong here but I have a bit of issue with good 3D... Mainly because when it’s done well (like a great special effect) you don’t really notice it and therefore why pay extra for something you’re not going to notice. The flip side is when 3D is bad it glaringly stands out (but at least you can see you’ve paid for something different). That said this type of film obviously lends itself to the format and is used effectively.

I have a bit of love/hate relationship with the marketing of the Transformers movies, mainly because all the advertising for them generally makes the films look incredible. They set out a dark/dramatic tone on an epic scale, yet the movies contain some appallingly silly humour (never shown in marketing) which create some odd tonal juxtapositions. It’s toned down for the last half of the film but it’s definitely in abundance in the first part and just feels out of place.

If they delivered a movie that was played straight and to the same tone “promised” in the trailers, we’d have a much better film.

I’d say technically this is better than the second film as they try to tell a coherent story, but it’s just so dragged out it hurts the film overall. Let’s be honest you don’t go to a Transformers film for the story, you go for the spectacle and because this film spends so much time trying to tell a story it takes some of the fun away.

Movie Review – 7/10
Marketing Review – 6/10

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
.

Akira Blu-Ray Using QR Codes

Following on from the 127 Hours Blu-Ray using QR codes, I’ve just seen the new Akira Blu-Ray is also using them.
Akira Blu-Ray QR Code
Akira Blu-Ray Back Cover
Again it’s using them for the same thing, scanning the code with your smartphone will direct you to a trailer for the film. I still think this is great idea (especially for films you may not have seen advertised), to get instant access to a movie trailer is a great piece of marketing and an ideal selling tool.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
.

Sunday, 26 June 2011

Will Cars 2 Hurt The Pixar Brand?

Cars 2 is the first Pixar film ever certified rotten on the review aggregator site Rotten Tomatoes (33% at time of writing). This is a big deal for a company who for the last 16 years has been known for delivering high quality films.
Pixar Logo
Cars 2 (in my opinion) goes against everything Pixar stands for, this is a company that use to continually repeat “story is king”. Everything starts with a great story, filled with great characters and when they believe in it they make the movie. This doesn’t seem to be the case with Cars 2, so will this change of principles eventually hurt the Pixar brand?

If you look at the original Cars film, the need for a sequel is not even justified (on a purely story/movie basis), not only is it regarded as one of Pixar’s weakest films (by reviewers and audiences alike) it didn’t make huge amounts of money at the box office (compared to other Pixar films) either.

What the first film did do however was sell a ton of merchandise, and therefore it’s pretty obvious that the reason Cars 2 was green-lit is as a vehicle to sell a load more toys. Financially and from a business perspective this makes a lot of sense. But I’m not talking about making money in the short-term, I’m arguing that Cars 2 will potentially tarnish Pixar’s pristine brand in the long-term.

You see a brand is something customers (in this case audiences) trust and believe in. The Pixar brand promises original and quality story-telling, which again I would argue is why Pixar is one of the few studios that are able to create financially successful films out of new and unknown properties. The Pixar name is the equivalent of having a big movie star or director sign on for your film; audiences automatically assume it’s good because “they” don’t make bad films.

The movie business relies on audience goodwill, that’s why big summer blockbuster sequels have huge opening weekends (even when they get terrible reviews) because people go to see them based on the quality of the previous one. In Pixar’s case it doesn’t have to be a sequel, the Pixar name itself carries the goodwill.

Cars 2 seems to be the first film they’ve dropped the ball and gone against their values. Yes, I know they’ve done sequels before with Toy Story but they were films that audiences loved and wanted to see a sequel. I’ve never heard anyone see the first Cars film and say “I hope they make a second one.” I’d say the only other property they’ve got that naturally lends itself to a sequel (and that people want) is The Incredibles.

I’m not saying Pixar is no longer making great films, but if audiences begin to think that they are no longer purely focused on making original quality films and they are also willing to make movies with finance being the primary motivation, this will hurt their brand in the long-term as audiences begin to lose faith.

Every film needs to be make money (or more importantly profit) and it would stupid to think otherwise. But with Pixar you believed it was about telling great stories first that made a profit, rather than making a lot of money with an average movie. Now loads of movie studios do that, and that’s great, but Pixar is a premium brand in the movie business and I hope they don’t forget this. The films they choose to make (and more importantly choose NOT to make) reflect on and sustain that brand name.

Do you agree?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
.

Friday, 24 June 2011

New Captain America Trailer Shows Why Marvel Is Winning Comic Movie War

This is why Marvel are winning at bringing their comicbook characters to the big screen, there is more character development and dramatic tension in the new Captain America trailer than there was in the whole of Green Lantern. Judge for yourself...



“What makes you so special?”
“Nothing, I’m just a kid from Brooklyn.”

The action looks awesome (and real), the story looks concise and they managed to use humour without it being cheesy. It may be late in the day, but I’m getting the vibe Captain America could be the best of the super hero movies released this summer.

Fingers crossed anyway.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
.

Thursday, 23 June 2011

Viral Marketing For Rise Of The Planet Of The Apes

It looks 20th Century Fox are going down the viral marketing route for Rise Of The Planet Of The Apes. Yesterday they uploaded two videos to the ApesWillRise YouTube page, both of which don’t blatantly advertise the film but both have very strong links to the films story line.

The first video shows some footage of a Gorilla walking up right, supposedly recorded in a German zoo in Spring 2009. I’m not sure whether this is fake or not, but you can see why they’d want to upload it in relation to the films premise.



The second video is a little more slick and looks like it has been specifically produced, but still follows the same idea of apes increased intelligence.



I think this is a smart move in terms of viral movie marketing, the videos don’t obviously promote the film so have the potential to spread, but are smartly linked to the film itself.

What do you think?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
.

Wednesday, 22 June 2011

Why Green Lantern Will Fail At The Box Office (Or Already Is Failing)

I think it’s becoming apparent now that Green Lantern isn’t going to set the box office world on fire this summer. If anything it’s going to be the first major box office flop of the year. The bad news is three-fold for Warner Bros considering how much it cost to make, then how much they spent on marketing the movie and that it obviously won’t become a franchise replacement for Harry Potter (like they were hoping).

Is this really surprising though and could it have been avoided?

I think Green Lantern was always going to be a hard sell to mainstream audiences and therefore I wouldn’t have expected the opening box office numbers to have been huge. With all new “relatively unknown” franchises, they tend to perform better over a longer period of time, based on the quality of the film and the positive word-of-mouth that comes with that. Green Lantern definitely isn’t of a high quality and word spread pretty fast, with its Saturday figures being far below expectations.

However, if Green Lantern had been a genuinely good film I still think the opening weekend numbers would have been similar, but all the positive recommendations and repeat viewings would have carried the film to box office success.

It’s a real shame and I’m sure the top executives at Warner Bros will blame the failure on it being a unknown (or original) franchise, when I honestly believe it is ultimately down to the quality of the film.

Marvel’s Thor was in a very similar situation (in terms of a B List superhero and a story with its own rules and universe), yet the way it was marketed and ultimately the films quality itself served it much better financially.

It hasn’t even been a full week since Green Lantern was released so you may think it’s premature to write a post about it failing at the Box Office. But for a film that cost $300m to produce and market that I expect will finish its cinema run in North America with around $120m - $140m I’d say that was a pretty big problem.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
.

Tuesday, 21 June 2011

Too Much Product Placement In New Captain America Featurette

Marvel has released a new featurette for Captain America that looks at the history Behind the Shield. It’s a good watch though did anyone catch who sponsored it? I’m not sure I quite saw who it was? See if you can catch who sponsored it below.



A bit overkill wouldn’t you say? If the Norton watermark logo in the bottom of the left wasn’t enough, the fact that it cuts to random shots of the logo every 30 seconds is a bit overkill. We’ve all seen product placement in the films themselves, but I’ve never seen it to this extent (or this blatant) in a behind the scenes clip.

I’m not sure I really understand the synergy that would be achieved by Norton sponsoring Captain America either. Apart from a load of people seeing the name, I wouldn’t necessarily link the two.

What do you think?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
.

Monday, 20 June 2011

Cars 2 Cinema Foyer Standee

I saw this cool Cars 2 standee in the foyer of my local cinema for the new Disney Pixar sequel and thought it was worth posting.
Cars 2 Cinema Standee
It’s actually three separate banners that piece together to make this one large picture that contains the main cities featured in the film. It’s pretty clever and it really stood out in the cinema.

I was never really a huge fan of the first Cars and definitely think it’s the weakest Pixar films, but I’ve seen some pretty interesting marketing for the movie and the early buzz is that it’s pretty good. Unfortunately I won’t get to see it until July 22nd when it’s released in the UK, where as the US get it this week!

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
.

Sunday, 19 June 2011

Green Lantern Movie Marketing Review

I really didn’t want to jump on the Green Lantern hate band-wagon, but this isn’t a good movie by any stretch of the imagination. In terms of other super-hero movies this is on a similar level to Fantastic Four, Ghost Rider and Wolverine. It’s nowhere near in the same league as The Dark Knight, X-Men: First Class or the first two Spider-Man films.

The movies poor quality has nothing to do with the concept, funny looking aliens or anything like that either. This is bad on a basic story-telling level and the way the film has been edited together. Annoyingly I think they shot enough material to make a good film, but the way it’s been cut together is extremely weak. Seriously, this film makes so many basic mistakes it’s hard to acknowledge some of the stuff it gets right.

I’ll give you an example... There’s a scene that occurs about half way through the film where the 3 main characters meet for the FIRST time (until this point we have no idea that 2 of these people even know the third) and it turns out they’ve know each other their whole life and should inform one of the characters motivations. This is the type of scene that should have been at the very start of the film and the relationships allowed to grow and develop, but it’s just shoe-horned in to push the story forward at that moment in time. That sounds bad in one instance, but things like this happen throughout the entire film.

Another piece of the poor editing is when Hal Jordan is reciting the Green Lantern Oath for the very first time, and for some reason it is being intercut with another character’s actions. Seriously this should be a key sequence in the film with all its focus on our lead actor, yet it’s being shared with some side story. The Oath is delivered better (and with more dramatic effect) in the trailer, which leads me on to the marketing...

You know the original trailer that was released and the majority of fans hated it due to the tone and vibe it set, then ever since then the trailers/advertising has been darker and more epic? Well that first trailer was the most honest piece of marketing Green Lantern has had released.

Every bit of marketing since then has been lies, which is a real shame because some scenes on their own work quite well but when put together as a whole just don’t gel. It’s the same with the acting, the special effects and the action. Most of it works on its own or well enough to cut a decent trailer, but this movie has been put together terribly in the editing department and that really pulls the film down overall.

As I said earlier, there’s a decent film in here somewhere but unless we get an extended (or recut) version I doubt will ever get to see it.

Movie Review – 5/10
Marketing Review – 5/10


In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
.

Friday, 17 June 2011

How Much Green Lantern Movie Marketing Can You See In 30 Minutes

I’d love to know exactly how much Warner Bros. are spending on marketing the Green Lantern movie. Some reports say they're spending the same on movie marketing/advertising as they did on making the movie in the first place, so combined we're talking $300+ million to produce and market. That's a hell of a lot even for an established movie franchise, let alone a relatively untested property like Green Lantern.

Just how much movie marketing is being pushed out really dawned on me today (the day the film is being released) with just how bombarded I was with advertising for the movie in literally 30 minutes. Let me walk you through it...

Firstly, I was walking through town where I saw this poster site with a Green Lantern banner (I’ve seen quite a few of these already and commented on the unmasked Green Lantern in a previous post).
Green Lantern Bus Stop Banner
I stopped to read a newspaper and then saw a full page advert and as I continued walking home I saw a bus with a full super side banner on the side (unfortunately I didn’t get a photo of either of these).

Once I got home and put my computer on and loaded up the internet, my homepage automatically launched and went to MSN, where the whole page was taken over with advertising banners for the Green Lantern.
Green Lantern MSN Webpage Banner
I then went to Youtube to watch some video and again the whole front page was covered with Green Lantern banner adverts and the trailer streaming within it.
Green Lantern Youtube Webpage Banner
To finish this 30 minutes of full on movie push for Green Lantern, I turned on the TV right in the middle of a Green Lantern TV spot...

I will be amazed if any one says they didn’t realise Green Lantern was released today. But on the otherside, even if the majority of the public know when a film is going to be released, it doesn't necessarily mean they want to go and see it. So if the Green Lantern flops, this is going to be a very high profile flop.

Now I’m not going to say this marketing effected me in anyway as I’d already made my mind up to go and see Green Lantern tonight. Honest.

Green Lantern Movie Marketing Review coming soon.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
.

Final Harry Potter 7 Part 2 Trailer

Epic. Amazing. Incredible. Spectacular. Dark. The list goes on...

As I said in my post about all the Harry Potter posters that are being released, the marketing guys at Warner Bros. are obviously going full out with the last instalment in the series. That is definitely the case with this new and final movie trailer for Harry Potter and the Deathly Hallows Part 2.



I was surprised it started with footage from the previous films though, this is usually a technique used with teaser trailers for sequels that don’t have enough finished footage to create a full trailer yet. However, once I watched the trailer in it’s entirety it work very well and Warner Bros are obviously not short of finished special effect shots!

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
.

Tuesday, 14 June 2011

First Avengers Poster Reveals New Captain America Suit

Captain America hasn't even been released yet, but Comic-Con is gearing up this week and the below image gives us our first promo poster for next year's The Avengers.
The Avengers Promo Poster
Apart from seeing all the heroes together, the thing that's really interesting about this image is that it gives us our first look at the new and modern Captain America suit. We know the suit worn by Chris Evans in the upcoming movie is very World War armour influenced and this new modern suit looks more like the traditional Captain America suit we see in the comics.

It'll be interesting to see what it looks like in live-action, what do you think?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
.

Monday, 13 June 2011

How Many Posters Is Warner Bros Going To Release For Harry Potter And The Deathly Hallows Part 2

I think Warner Bros are going for the world record of number of posters released for a single movie. It seems to be every day (for the last three weeks) there has been a new movie poster for Harry Potter and the Deathly Hallows Part 2. It's getting ridiculous but I'd love to see how long they can keep it up.

Most films will have two posters on average (international versions excluded), there will be a teaser poster and then a final one-sheet. Of course you get your other blockbuster/tent-pole movies, that get more variations and maybe some character posters, but nowhere near the number Warner Bros are releasing for HP7 Part 2.
Harry Potter 7 Part 2 Movie Poster
The above poster was released today and is the first poster to feature the cast as an assemble, but this follows 11 action character posters of which themselves followed 8 close-up character posters. That’s 20 posters and that’s not including the teaser posters that were released last year, or the additional posters that are likely to be released over the next month before the film is finally released.

That’s pretty crazy, of course there is the obvious marketing and PR reasons, with every new poster released a 100 blogs and movie news sites write a new post that mention the film and it release date. Bur you could argue that a film of this profile doesn’t even need the extra publicity so why do all this in the first place?

I suppose this is the last time for the marketing guys over at Warner Bros to advertise a new Harry Potter movie so they’re making the most of it!

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
.

Friday, 10 June 2011

Will Green Lantern Be Successful At The Box Office?

I’ve been debating whether Green Lantern will be successful at the box office so thought it was worth a MoviePush post. It’s something I’ve been wondering for a while because Green Lantern is not only a new franchise to Warner Bros, but I’d argue it’s a new franchise to the average movie-goer as well.

In the last couple of weeks the movie marketing for Green Lantern has gone into overdrive (especially here in the UK), tv spots are regularly repeated during commercial breaks on television and you can’t pass a bus stop without seeing a Green Lantern banner in the poster sites. Without a doubt Green Lantern is the most heavily marketed movie I’ve seen so far this year.

Warner Bros. have obviously spent huge amounts of money on the movies production and with the amount of advertising I’ve been seeing lately they are clearly investing heavily in marketing. They need this to be a hit and aren’t leaving anything to chance.

Yet with such a massive movie push, I haven’t really got the feeling from my friends or colleagues that they’re aware or even that excited for the film’s opening next week. This is quite different to when Thor was released at the end of April, a film in a similar situation but the vibe I got for that film was a lot more enthusiastic.

Even my best friend who loves superhero and sci-fi films isn’t that bothered about seeing Green Lantern, surely this film is made for him and if he’s not convinced, what about people who aren’t interested in either genre?!?!

There are also no public reviews for Green Lantern available yet, there was a screening last weekend that generated some positive tweets but none of which materialised in to full reviews. A film of this nature needs early buzz and positive reviews to work in conjunction with the paid for advertising to really get it off to a good start. Look at Avatar, a film that promised to be amazing yet people were unsure until people started seeing it and word-of-mouth spread confirming it.

I’ve recently got into the Green Lantern comic books and I think the potential for a movie franchise is huge in terms of the mythology that it’s based on. However I am concerned on how certain aspects will translate to the screen, specifically the ring and the powers it gives to the Green Lanterns. This looks great when drawn on paper, but I’m not convinced with the stuff I’ve seen in trailers and promo clips. If the special effects look too cheesy it could turn a lot of mature audiences away.

Of course the other flip of the coin is that in a summer filled with sequels, audiences may be ready and want an original franchise to get behind.

I hope Green Lantern is financially successful, as the comics are full of material and provide a rich universe that could be used for a variety of sequels. But a fanboy like me isn’t going to make this happen, so I hope the film connects with mainstream audiences and it becomes a box office smash.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
.

Wednesday, 8 June 2011

Ryan Reynolds Unmasked On Green Lantern Poster

With big budget super-hero movies, the studios generally let the franchise/brand name do the talking. It really doesn't matter what actor is playing the lead, the posters generally focus on the hero suited up and as with most superheroes this usually means their face is covered with a mask.

In the case of Green Lantern this was also true, the below image is one of the main promo posters for the movie that has been all across the web.
Green Lantern Movie Poster
So I was a little surprised when I saw the exact same poster used on various bus stop poster sites, but with one major difference... The mask is gone?!
Now I wouldn't say Ryan Reynolds is a huge star to really justify making his face visible. But it does potentially show that the studio is a bit nervous of mainstream audiences not recognising the Green Lantern brand so are enticing movie-goers with a friendly face. What do you think?

I couldn't find a decent quality version of the English poster, but I have found this Japanese one for you to see it in full.
Green Lantern Unmasked Movie Poster
In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
.

Tuesday, 7 June 2011

QR Codes On 127 Hours Blu-Ray

I was browsing the Blu-Ray shelf in my local HMV and saw this...





QR codes on the back of the 127 Hours Blu-Ray box.

When it comes to QR codes I'm a bit undecided whether or not they're just hype or will be useful. They've been around a while and I've never really seen them used to do much more than link to a website or Facebook page.

However what I saw today I thought was pretty neat and actually a really good idea. I think this will definitely be the case for lesser known films and very helpful. You could pick up a DVD or Blu-Ray of a film your not sure about, scan the QR code, watch the trailer there and then make the purchase decision. Instant marketing, seems like the perfect use of QR codes.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
.

Sunday, 5 June 2011

Kung Fu Panda 2 Movie Marketing Review

I hadn’t planned on going to see Kung Fu Panda 2, I mildly enjoyed the first film but wasn’t too bothered about seeing the sequel. Anyway a rainy afternoon and a persuasive friend later, I’ve seen it so thought I might as well put a review on MoviePush.
Kung Fu Panda 2 Movie Poster
In terms of story, there isn’t really anything in Kung Fu Panda 2 you haven’t seen before, the plot is straightforward, the themes are simple and the character arcs are familiar. However, where this film comes to life is in the action sequences and its use of 3D.

If I ignore Avatar, Kung Fu Panda 2 has some of the best sequences I’ve seen crafted for 3D. I find with most 3D films after about 20 minutes the 3D becomes very subtle and is hardly noticeable. That’s not the case here, the fight scenes and chases look incredible and continuously amaze, this is also without resorting to obvious point at the audience tricks. I imagine these sequences (and the whole film come to that) would still look incredible in 2D, but I definitely think this is a film where the extra surcharge for 3D is worth it.

It also has some pretty funny jokes and one liners so it was fairly easy viewing.

In terms of marketing, I’ve got to be honest apart from a couple of TV spots and the above image this isn’t really a film I’ve been watching closely in anticipation for its release. Therefore I don’t think it’s really fair for me to review how well the marketing honestly portrayed the film itself.

Movie Review – 7/10
Marketing Review – N/A


In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
.

Thursday, 2 June 2011

The Dark Knight Rises Goes Viral Already?

Two new videos have appeared online that people are reporting as viral videos for The Dark Knight Rises, unfortunately no confirmation as of yet. But they look very similar to some of the viral stuff that was produced for The Dark Knight, especially this first video that looks like distorted news report.



The second is much more sinister and could be the inside of Arkham Asylum featuring a lot of hooded inmates with chanting sounds over the top.



There’s no confirmation on whether the video are real or fake and seems a little early to actively promote the film virally, but either way I think we can say the road to the release of The Dark Knight Rises (and all the real and fake marketing that comes with it) has well and truly begun.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
.

Wednesday, 1 June 2011

X-Men First Class Movie Marketing Review

So to conclude my mini-trilogy of posts that have filled MoviePush for the last three days, I now have my X-Men: First Class review.
X-Men: First Class Movie Poster
I’ll start by saying it feels like a real film, rather than your typical superhero movies that tell an origin story (and has obviously been tampered with from every aspect of the movie studio), this tells an original story from start to finish that just so happens to have mutants as the main characters. The film strikes a great balance between the vibe of the James Bond movies of the 60s and pulling superheroes into that world but holds it together with an emotional core.

Both lead actors (James McAvoy and Michael Fassbender) play terrific parts and give the film its sense of grounding, which is amazing considering all the spectacular scenarios and people around them. I love that the powers were used to their full potential, so many great ideas went into the littlest things, you could tell the makers had thought about “so if a person had this power how would they use it in their everyday life?” and then to the other extent how they’d use them in set pieces like pulling submarines out of the ocean.

My only gripe with the film (and this maybe a minor spoiler) is that it ended as if this was going to be a one-off film, so all the loose ends were tied up (or set-up) and all the characters had become what they needed to be so to chronologically line up with the first X-Men film. This is a problem for me because I would have loved to see a few more films set in this era with these characters before they went their separate ways.

But as a standalone film it’s pretty great and is easily the best film I’ve seen this summer.

The marketing of First Class has really been a mixed bag. Anything involving footage from the film (i.e. the trailers, tv spots, etc) has been very strong, professional and sold the movie well, however everything else and the majority of image based marketing (posters, web banners, etc) has looked pretty terrible and cheap (apart from the above image). This is to the point where you'd think the different parts were actually promoting different films. I can't remember a recent film that has had such disparity (tonally) in it's different marketing channels.

Fortunately the final product is a solid piece of entertainment.

Movie Review – 9/10
Marketing Review – 6/10


In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
.