Following on from yesterday's post about NFC technology being used in it's movie posters, today it looks like there's even more innovation in the X-Men: First Class movie marketing, and this time it's in the sky.
Reports of giant X's appearing over Los Angeles this weekend have been confirmed with THR posting the below photo.
I think this will build anticipation and get the public talking about the signs, but will the majority of people make the connection between the X in the sky and the new movie released this week? If anything it's original and may encourage some word of mouth to begin or even some viral marketing (after all I am writing a blog post about it).
I'm looking forward to film and will hopefully have my movie marketing review of X-Men: First Class up tomorrow.
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