Tuesday, 31 May 2011

X-Men First Class Sky Marketing Over LA

This blog could quickly turn into X-Men Push rather than MoviePush (especially with the review coming tomorrow).

Following on from yesterday's post about NFC technology being used in it's movie posters, today it looks like there's even more innovation in the X-Men: First Class movie marketing, and this time it's in the sky.

Reports of giant X's appearing over Los Angeles this weekend have been confirmed with THR posting the below photo.


I think this will build anticipation and get the public talking about the signs, but will the majority of people make the connection between the X in the sky and the new movie released this week? If anything it's original and may encourage some word of mouth to begin or even some viral marketing (after all I am writing a blog post about it).

I'm looking forward to film and will hopefully have my movie marketing review of X-Men: First Class up tomorrow.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Monday, 30 May 2011

New X-Men Posters Using NFC Technology

The future is now.

Some of the X-Men: First Class movie posters will use near-field communcations technology to give mobile users exclusive video content. Apparently they’ll direct people to the official Facebook page or its movie trailer via NFC-enabled phones.

Sounds like the next evolution of how QR codes were/are being used, but this will hopefully work even better. I haven't been able to see or try it myself as the posters are only at specific sites in London (130,000 sites are enabled to use the NFC technology, though I don't think X-Men is using them all!).

As far as I know this is the first time the technology has been used in the UK to advertise a movie. Even if they are just using it to link to the movie's trailer, it's still pretty cool wouldn't you say?

However I'd love to see the next evolution of using the NFC capabilities, possibly to make a location-based game or something to allow movie lovers to interact with the advertising campaign.

What about you? Have you got any good ideas of how the technology could be used?

You can read more details about the X-Men: First Class NFC posters over at New Media Age if you click here.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Friday, 27 May 2011

Voldemort Poster For Harry Potter 7 Part 2

Well this is more like it, after the Neville Longbottom character poster that got released yesterday (which was unexpected though I hear he plays a pivotal role in the last film) we now have "he who should not be named" up close for the newest character poster for Harry Potter and the Deathly Hallows Part 2.


In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Thursday, 26 May 2011

The Hangover Part 2 Movie Marketing Review

So here’s my The Hangover: Part 2 movie marketing review, a quick reminder of what that is. It's not quite a traditional review of a film, this is an opinion of whether the marketing successfully (and honestly) conveyed what audiences could expect from the film. In other word, did the film deliver on its “marketing promise”.

Firstly, I wouldn’t say this really justifies being called Part 2, it’s more like The Hangover “times” 2. It’s the same story with the same beats, though the comedy and environments are a bit more hardcore. It’s exactly the same thing that happened with Home Alone, they had a great one-off concept for a film that was hugely successful so a sequel was inevitable (though dialled up to 11).
The Hangover Part 2 Movie Poster
It’s still good fun though and after they get into the flow of things it’s really funny, but as I said the structure of the film is identical to the first. Every story point from Part 1 is here, starting with a phone call saying they’ve messed up, to jumping back a week earlier to set-up the story, having drinks, waking up with no memory, etc, etc, and this follows until the end where someone realises they have photos of the night so we can see what happened during the end credits.

If you’re expecting anything more, you shouldn’t be, as none of the marketing has led us to believe we’d be getting anything other than the same concept just in a different city. If you can accept that, I think you’ll really enjoy it. Just like Pirates 4, I don’t think the bad reviews this is getting are justified, just because it’s not original doesn’t make it a bad film.

Usually, the problem with marketing a comedy is that movie studios put all the best jokes in the trailer. I wouldn’t say that was the case with The Hangover: Part 2 (as there were plenty of jokes not included and they were probably too x-rated for a trailer anyway) but I still would have preferred not to have seen a trailer prior to this as some of the jokes were spoiled.

Movie Review – 7.5/10
Marketing Review – 7/10


In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Wednesday, 25 May 2011

James Cameron And Michael Bay Discuss 3D (Full Video)

Anyone who follows the movie business will know that last week James Cameron and Michael Bay got together and discussed 3D film-making.

Well The Hollywood Reporter has just posted the full video, see below.



It's less than 20minutes and definitely worth a watch if you have an interest in behind the scenes of movies. They also discuss how studios are abusing 3D to market movies, so they cover a lot of areas in a relatively short amount of time.

Well worth a watch.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Ron In New Character Poster For Harry Potter And The Deathly Hallows Part 2

No surprises here, but as I said yesterday here we have the Ron Weasley character poster for Harry Potter and the Deathly Hallows Part 2.


Following the same look and feel of the last two, the question is who will be next? My money is on Snape or Voldemort.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Tuesday, 24 May 2011

Modern Warfare 3 Copies Inception Style Marketing

I wouldn't usually post or write about a computer game trailer on MoviePush, but as the new Call of Duty: Modern Warfare 3 trailer so blatantly rips off one of my favourite movie's marketing techniques I felt I had to point it out.

See the new trailer for Modern Warfare 3 below.



Looks pretty cool, but what frustrates me is the soundtrack, the repeating siren like sound. This technique builds tension and makes any trailer feel epic in scope, which is great, if it was original.

It's an idea that was made popular with the Inception trailer last year and since the success of that movie it seems every "cool" trailer has to have their own version of the repeating siren. Don't believe me, it was also used in the first Transformers: Dark Of The Moon TV Spot, seen here.



It's probably over-optimistic for me to wish mainstream Hollywood would get some new ideas, but it's even more annoying now that game advertising is using it as well! Do you agree?

Oh and incase you forgot here's the original Inception trailer that started this craze off in the first place...



In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Another New Harry Potter Poster With Hermione

Following on from yesterday's Harry Potter and the Deathly Hallows Part 2 new movie poster which focused on Harry, we've got a new one today with Hermione.


It's got a very similar theme and even the same tag line as the first. So I'm guessing we'll get one with Ron tomorrow...

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Monday, 23 May 2011

The Hangover Part 2 To Have $100m Opening Weekend?

According to a report at THR The Hangover Part 2 is going to open big this weekend, real big. How big? How about $100m plus.

Is this really possible? This is an adult comedy that's likely to retread the originals story step by step and it is tracking to open north of $100 million?

This will make it the biggest opening at the box office of 2011 so far. That's better than Fast Five, Pirates 4 and Thor, all of which had family ratings so made it easier for a wider audience to go and see them.

Don't get me wrong I think it's going to be successful (there's no doubt about that) but for a movie of this genre (and age rating) to open this huge will be a really big deal. No R-rated comedy has ever opened to this sort of money and according to the report the last movie to open with over $100m was Toy Story 3 last year.

Hopefully it will be successful as then movie studios are likely to green-light more adult-rated films (once they realise the potential revenue they can generate).

What do you think?

I guess we'll find out this weekend and don't forget to look out for my movie marketing review.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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New Harry Potter And The Deathly Hallows Part 2 Poster

I've probably started every MoviePush blog post about Harry Potter and the Deathly Hallows Part 2 with some sort of sentence that says can the marketing get any darker or epic. Well the answer is yes, yes it can, as this new poster shows...


It's all very upclose and personal, hopefully it also reflects as the scale of the film escalates the emotional core of the film will stay focused on Harry.

July 15th can't get here soon enough and as the poster proclaims "IT ALL ENDS."

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Sunday, 22 May 2011

First Teaser Poster For The Amazing Spider-Man Looks Terrible

Update - apparently it's a fake.

Well, this shouldn’t be unexpected, everything I’ve seen so far the new (totally unnecessary) re-boot The Amazing Spider-Man has looked terrible. That trend isn’t changing with the first official teaser poster that has been released for the film (first posted on Total Film).
The Amazing Spider-Man Teaser Poster
The font looks shocking, the colour is dark and boring and everything looks uninspiring. The more I write the more upset I’m getting. Why they couldn’t have just done Spider-Man 4 in the world that had already been set-up I don’t know, even if they had to recast some of the actors.

Seriously have no hope for this film whatsoever

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Friday, 20 May 2011

New Transformers: Dark Of The Moon 3D Trailer

One of the best things about seeing Pirates 4 this week was seeing the new Transformers: Dark Of The Moon trailer in 3D. Obviously the trailer below isn't in 3D, but it does have some incredible shots in it, especially the final flying shot of Optimus. Enjoy...



In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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First Image Of Tom Hardy As Bane From The Dark Knight Rises

Looks like we'll be seeing some very interesting viral marketing for The Dark Knight Rises (similar to what happened with The Dark Knight). As today saw the launch of the official website for the movie and a new picture...

The first visitors to the site came to a blank black page with an audio file of chanting streaming over the top. Then a poster on the Superhero Hype message board deciphered the sound spectrum of the audio file and found a hidden Twitter hashtag. #thefirerises

This is where it gets really interesting, as more and more tweeter's posted the hashtag a mosaic picture was slowly revealed on the official website (using twitter and facebook images)... Until eventually we saw the first full photo of Tom Hardy as Bane!!

Tom Hardy as Bane in The Dark Knight Rises
Looking dark, sinister and very cool. I really like the look and feel, although it looks like we won't see a full mask as he wears in the comic books.

With over a year to go until The Dark Knight Rises is releases I think we'll be in for a lot of this creative marketing to build hype for the film.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Wednesday, 18 May 2011

Pirates Of The Caribbean: On Stranger Tides Movie Marketing Review

Pirates of the Caribbean: On Stranger Tides has finally been released, and although it’s not the first summer blockbuster movie to be released I’d argue that it’s the first big family franchise to hit cinemas in 2011!

First off I’m going to say that “controversially” Dead Man’s Chest is my favourite of the previous Pirates films, not because I think it’s a better film than the original, but I just enjoyed it a lot more due to the over-abundance of creativity, fun and use of special effects in it. The third was ok, but never lived up to its potential based on all the story points that had been set-up in the second one and for a film that was almost 3 hours long it didn’t feel like a lot that happened really mattered.

So has number 4 got back on course?

The marketing has focused heavily on Depp’s Jack Sparrow (not unexpected as he has always been the series strongest asset), the adventure aspect of the film and gave the vibe of more of the same. And it really is more of the same, just with a few less characters and a few less special effects (more about that later).



As the trailers alluded to, the film is focused primarily on Jack and this is kind of a weakness... I find Captain Sparrow worked best when he was interacting or re-acting to other characters who were playing it straight (namely the absent Mr Bloom and Miss Knightley) and with them missing in Part 4 he doesn’t quite have the same charm (either that or the act just isn’t that funny anymore). I probably only laughed out loud once during the whole film and this involved an accident with some extras when they first enter the caves to find the Fountain of Youth.

As Captain Jack is the main protagonist we see the film mainly from his perspective and herein lies another problem, he’s not particularly that bothered about finding the Fountain of Youth so how can we as an audience be expected to really get into the story either.

Jack’s just going along for the ride and therefore so are we, characters talk a lot then there’s an action sequence, they talk again and repeat. The film isn’t terrible but it’s definitely feels like they’re just going through the motions.

One thing that did surprise me however was the lack of CGI (considering how much was used in Parts 2 & 3). There is very little use of “obvious” CGI (by that I mean no Davy Jones, Giant Krakens, Maelstorms, etc) and this is a shame, as the one sequence which uses a lot of CG is the highlight of the film. This is the mermaid scene and is really when the film comes alive, unfortunately there is nothing else in the film that reaches the same heights.

So to sum it up...

It's okay, not bad, but not particularly spectacular or memorable either. It doesn't make a joke of or piss all over it's prequels (like the fourth Indy or Star Wars did) but it doesn't add anything new or exciting to justify it's need to be made in the first place (outside of making some money for Disney).

Movie Review – 7/10
Marketing Review – 7/10


In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Tuesday, 17 May 2011

Tintin Movie Trailer Shows No Facial Animation

So after the new posters that were released yesterday we now have the first trailer for The Adventures Of Tintin. See below.



It looks pretty impressive but it seems to be lacking any clear shots of the characters faces (apart from the one at the very end). Is this a lack of confidence in the facial animation (even the close-up doesn't really show any movement) or just part of the marketing tease?

What do you think?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Monday, 16 May 2011

Two New Tintin Movie Poster

Empire have the exclusive first look at the new Tintin movie poster, see below.


I've got to be honest I think it's pretty awesome and gives a very cool tease of an adventure that is sure to span the globe. But is it too much of a tease? Empire is exclusively releasing the trailer tomorrow, so I thought this poster would show us a bit more. Unless the trailer itself is one big tease as well, I imagine it will be, as the film isn't due to be released until the end of the year.

Ain't It Cool News also have an exclusive for the domestic (USA) poster, see below.


In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Tuesday, 10 May 2011

Will Mixed Reviews For Pirates 4 Hurt Box Office

The first set of reviews for Pirates of the Caribbean: On Stranger Tides are beginning to trickle out and the opinions seem to be mixed. The first posted by the Guardian was pretty negative but the second by The Hollywood Reporter was fairly positive (admittedly mixed reviews for a summer blockbuster aren’t exactly rare).

Rather than getting into the nitty-gritty of the reviews themselves, the question I ask is will this hurt the box office takings of Pirates 4?

Pirates 4 Movie Poster
Personally I think this could go either way, as both the previous sequels received similar mixed reviews and still took huge money at the Box Office (over a billion in the case of Pirates2). However, I would argue that Dead Man’s Chest was riding high on the goodwill built up by the first film, and being the first part in an over-arching story audiences wanted to see the conclusion in At World’s End, so negative reviews were kind of irrelevant to the average movie-goer.

The fourth instalment brings a new story and a new director (and loses some of the original cast) but I imagine some film-goers aren’t as thrilled for a new Pirates film after Part 3 (the weakest in the original trilogy), so it will be interesting to see if the audiences lowered expectations combined with the negative reviews have a detrimental effect on the box office takings for Part 4.

We'll find out next week when Pirates of the Caribbean: On Stranger Tides is released in the UK and US.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Sunday, 8 May 2011

Movie Marketing Week in Review (02/05/11 – 08/05/11) from MoviePush

Miss any Movie Marketing news this week? This is a summary of all the previous weeks’ MoviePush posts in one place in case you missed them...

Rio Did Stop Pixar's Newt Being Made

Third of Bond 23 Budget To Come From Product Placement

The Difference in Marketing Thor and Green Lantern

Thor Is A Big Deal

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Saturday, 7 May 2011

Thor Is A Big Deal

Looks like I'm not the only one that sees the uniqueness and importance of a movie like Thor being in the marketplace.

IGN have written a similar article that talks about Thor and how it is a big deal, not only in the Marvel universe and the lead up to The Avengers but for superhero movies going forward and original movies being made in Hollywood.

It's worth a read, check it here.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Thursday, 5 May 2011

The Difference in Marketing Thor and Green Lantern

I’ve found it quite interesting the different approaches the movies studios are taking in marketing Thor and Green Lantern. Obviously they’re different films with different characters, but both films are quite similar in the fact that they take place in different realms/worlds, with a much higher emphasis of sci-fi and fantasy to anything mainstream audiences have seen before in high budget superhero films.

Pretty much all the previous superhero films ever made (Spider-Man, Batman, Superman, Iron-Man, X-Men, even Hulk) all focus on characters on earth in the (admittedly sometimes) “comic book” version of the real world. Therefore from an audience perspective these films have been grounded in a sense of reality despite having stories that focus on super-human characters.

Now Thor and Green Lantern represent something quite new to studios so they need to take unique approaches, not only does their marketing need to introduce a new superhero and origin story, they also need to introduce/explain the new worlds in which these films/stories take place.

The studios obviously recognise this challenge and have therefore taken different approaches to sell their films.

In the case of Thor, it seems Marvel wasn’t overly confident in audiences accepting the more mystical realm of Asgard (where Thor comes from and half of the film is set), so decided to focus the trailers almost entirely on the Earth segments of the film and the light-hearted comedy that arises from the human characters interaction with Thor. Asgard and the sequences on it are only shown briefly in the trailer for money shots or quick cut action.

Although I don’t think this tactic shows honestly the type of film you’re going to see, it seems to have been widely accepted by audiences.

Now Green Lantern initially took the same approach with the first trailer being focused on the comedic/human elements of the film. This didn’t go well and was pretty much ridiculed by all fans across the web.

Since then Warner Bros has taken the complete opposite approach with all the following Green Lantern trailers being very dark and almost completely focused on the sci-fi/fantasy elements of the film. Just see the new trailer that was released yesterday...



I haven’t seen Green Lantern yet so I can’t comment on whether this accurately portrays the film in terms of time spent in space, tone, etc, but I’d say this is almost going too far the other way. As based on the first trailer we know there are comedic elements to the movie and therefore based on this trailer alone, audiences who are looking forward to a dark and moody film may be disappointed if the film is actually quite light-hearted and comic.

It’s hard to nail the right balance, but in Thor’s case I was pleasantly surprised that although the trailer didn’t quite sell the film accurately, the film itself was good. I just hope the opposite isn’t true with Green Lantern because at the moment the trailers look awesome.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Tuesday, 3 May 2011

Third of Bond 23 Budget To Come From Product Placement

The Australian are reporting that $45million of the next Bond film's budget will come from product placement and brand partner sponsors.

That's a third of the whole budget and will break the world record for the highest ever to be contributed to a film. The previous record was held by Minority Report which had $20mil for product placement, so Bond 23 is easily doubling that.

Personally I'm not too bothered by product placement in films in moderation, as long as it's not over-the-top and the right brand partners are chosen that fit with the tone of the film/character. I understand it's a source of income to help a film through production and I'd rather see James Bond use a branded phone if the money generated contributes to paying for a spectacular set-piece.

The main problems occur when the sponsors look out of place in the film or start affecting the storyline. I imagine with over a third of the budget coming from brand partners they will potentially have a big say in the direction of the film or how their products are seen, so we'll have to see how it turns out...

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Monday, 2 May 2011

Rio Did Stop Pixar's Newt Being Made

A couple of months ago I blogged about how I thought Rio was the main reason Pixar's Newt had been shelved.

Turns out I was right! IGN have just posted a story where COO John Lasseter confirms my thoughts.

I'm still really annoyed about this, I would have loved to see what Pixar would have done with the concept.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

Sunday, 1 May 2011

Movie Marketing Week in Review (22/04/11 – 01/05/11) from MoviePush

Miss any Movie Marketing news this week? This is a summary of all the previous weeks’ MoviePush posts in one place in case you missed them...

Fast and Furious 5 (Fast Five) Movie Marketing Review

The Avengers Marketing Begins

Thor Movie Marketing Review

New Harry Potter and the Deathly Hallows Part 2 Trailer Gets Even More Epic

Cars 2 Using Royal Wedding In It's Marketing

Not Surprisingly The New Transformers Trailer Looks Epic

How Many Green Lantern Posters Can You Release In A Day

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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