This can't be true, this is basic marketing, start by giving your product a name that's punchy and easy to remember.
Well the people marketing the new Planet of the Apes movie must have forgot that when it came to re-naming the film.
The film is a prequel and originally it was due to be called Rise of the Apes, a nice succinct title that rolls off the tongue, fine. So why they've decided to change it to Rise of the Planet of the Apes is anyone's guess.
Seriously that's the title of the film now, how completely unnecessary! All I can think is that somebody at the studio got worried that the general public wouldn't make the link with the Planet of the Apes franchise and therefore thought it was necessary to include the full "brand" name in the title as well.
What a shame, I'm sure they could have solved this by simply mentioning it in the marketing for the film, rather than changing the title and creating a bit of a mouth full.
What do you think?
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